Alcohol Media Campaigns

Conversations about alcohol Hair of the Dog?

Alcohol Industry Media Campaigns £800,000,000 spent annually in the UK 1,000,000 images seen by age of 18 Industry worth £16.4 billion annually Alcohol only causes problems for… “…a mindless minority that does not understand how to drink sensibly”

Team Quiz 1.When is Alcohol Awareness Week in 2014? 2.How many of your team signed up to Dry January in 2014 (doesn’t count if you didn’t sign up on the website) 3.What are the three biggest alcohol related issues facing young people in the UK?

Quiz answers 1.18 – 24 November All of you? 3.Any of the following: 1. Feeling intimidated by people drinking on the street. 2. Being blamed for all alcohol related problems 3. Parental alcohol problems 4. Pressure to consume alcohol

What is Alcohol Awareness Week? Themed campaign ‘Conversations about alcohol’ Local campaigns – Local authorities, treatment services, pharmacies, colleges/universities, NHS Scratch cards, awareness events, displays, leaflets and information

Started in 2013 Social Marketing campaign encouraging people to abstain during the month of January 17,312 people taking part with us online – over 400% more than last year 25,077 likes on Facebook 3,461 followers on Twitter pieces of media coverage 10 online advice sessions with more than 10,000 people tuning in to each one

"What you have is a pretty average group of British people who would not consider themselves heavy drinkers, yet stopping drinking for a month alters liver fat, cholesterol and blood sugar, and helps them lose weight. If someone had a health product that did all that in one month, they would be raking it in.” Kevin Moore, consultant in liver health services at UCLMS.

Youth campaigns 13 – 24 year olds Resources Blogs Youth Alcohol Summit Website:

Your mission... Choose one of the three campaigns and decide in your group what your organisations can do to promote it in your area