Weymouth and Portland Sports Clubs Meeting 19 March 2015.

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Presentation transcript:

Weymouth and Portland Sports Clubs Meeting 19 March 2015

Creating a lifelong sporting habit What the market said…. Consultation with Sport England colleagues, NGB’s, CSP’s, LA’s and 200+ clubs

Creating a lifelong sporting habit What is Club Matters? 3

Creating a lifelong sporting habit The target market 4 Insights Customer Experience Data Sport Club Gym/Health club / Leisure Centre Self- organised Pay and play

New elements- Club Improvement Plan

Club Views

Clubmark

Impact on your role Promotion of wider support available Available online content

Club finances Budgeting Generating income Managing costs Club management Planning Club structures Governance

Available online content Club people Volunteers Coaches Members & participants Club marketing Market research, market strategy Traditional marketing, digital marketing

Club Matters – Benefits to Clubs Access to one stop shop framework for wider support - Clubmark accreditation, volunteering, mentoring, etc. Support retention, transition and increased participation in sports clubs. Better equipped to become economically sustainable Placing the “customer” at the centre of club development.

Creating a lifelong sporting habit Web Address matters/ matters/ 12