Warren C. Weber 1 Communication, Design, And Quality In The Changing Workplace Warren C. Weber California State Polytechnic University, Pomona Communication DesignBusiness

Warren C. Weber 2 PurposePurpose  What Is Communication?  What Is Design?

Warren C. Weber 3 Design Design ... is the process of seeking to optimize consumer satisfaction and company profitability through the creative use of major design elements (performance, quality, durability, appearance, and cost) in connection with products, environments, information, and corporate identity  Philip Kotler and G. Alexander Rath “Design: A Powerful But Neglected Strategic Tool” The Journal of Business Strategy, Fall, 1984, p 17.

Warren C. Weber 4 The Changing Workplace The Changing Workplace  Organizational Missions And Objectives – Corporate Identity And Image  Culture – Becoming Diverse – Women, Visible Minorities, And Immigrants

Warren C. Weber 5 The Changing Workplace (II)  Structure – Decentralized, Computerized, Team Oriented  Relationships – Computerized—Often Less Personal, Distant, Asynchronous – Teams—Design And Make Decisions

Warren C. Weber 6 Technology and Change Technology and Change  It’s A Digital World – Sound, Text, Graphics, Images, Video, Internet  Desktop Publishing Diffusion – Document Creation (Information Interfaces)  Interactive Design Focused On End-User (Customer)  The Paperless Office

Warren C. Weber 7 Technology and Change (II)  Increasing Significance Of Graphics – A Visual World  Rapid, Personalized, Virtual Communication, Mass Customization – Meeting Rapid Change  Communication—Interface Of Product And User

Warren C. Weber 8 Total Quality Management (TQM)  Increase Communication Quality— – Manage Time – Reduce Costs – Improve Customer Service – Build Teamwork  Be Aware Of Copyright Issues

Warren C. Weber 9 Total Quality Management (II)  Control The Document Process  Set Graphic Standards For Design  Use Electronic Standards And Templates  Build Interactive Documents – Object Linking And Embedding (OLE). – Open Doc  Assure Consistency Of Messages – CFQ—Client-Focused Quality

Warren C. Weber 10 How Businesses Communicate  Products And Packaging – Environmental Concerns – Global Recognition (Samsung)  Corporate Identity— – A Variety Of Image Management Tools – Information Tools—Interactive Documents, Annual Reports, Teaching Aids, Marketing

Warren C. Weber 11 New Communication Strategies  Communication Design—A Powerful Strategic Tool – Creating Content  Writing, Design, And Visuals Are All Valuable Assets – Document-Based Re-Engineering – Focus on End User

Warren C. Weber 12 New Communication Strategies (II)  Communication Design (Cont’d.) – Modularity – Fixed Elements  Which Can Be Updated Or Customized (Interactive) – Simplification  Information Not Understanding  Credible, Accessible Content

Warren C. Weber 13 New Communication Strategies (III)  Plan Globally, Respond Locally  Leverage Centralized Know-How, But Have Local Input  Build Infrastructure – Integrate Graphic Standards, Processes, And Systems  Rethink Relationships – Integrate Project Teams To Speed Decisions

Warren C. Weber 14 Assuring Communication Success  Involve end users in document development and evaluation to insure communications keep pace with market needs.  Customers respond to poorly presented or organized information or difficult to navigate documents by taking their business elsewhere.

Warren C. Weber 15 Innovations And Curriculum Developments  Technological Innovations – Computers, New Media, Internet, New Uses  Kinko’s (discontinued) – 24-Hour Macintosh Rental – 100 Videoconference Centers Communicate With More Than 3,000 Public And Private Facilities In 38 Countries.

Warren C. Weber 16 Classroom Design Activities  Design Principles – Role and importance of design – Typography, color/contrast, layout  Design Cases—Corporate Identity, Signage, Information Tools – Understand design – Write reports and present orally

Warren C. Weber 17 Classroom Design Activities (II)  Software Word processors, Drawing Programs, Desktop Publishing Create logo, newsletter, etc. Templates, Outlines, Graphs (OLE) Word, PowerPoint  Presentations, Letters, & Reports Students are required to use well-designed visuals

Warren C. Weber 18 Curriculum Developments Electronic Studio: An Information Environment For Teaching And Learning Design, Total Quality Management And Entrepreneurship: An Integrative Course In Applied Creativity