Programming for Children by Jeroen Mourik Jeroen Mourik Events and Festivals www.jmef.com A source for ideas.

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Presentation transcript:

Programming for Children by Jeroen Mourik Jeroen Mourik Events and Festivals A source for ideas

A very special target group Rewarding to work for Honest and direct => intimidating? Little time to sell (attention span) Decision power (influence) Not easily impressed Spoiled and sophisticated A source for ideas Programming for Children

The Big Mistakes Only addressing the parents or teachers Patronize Trying to compete with: - toys - amusement parks - cinema - etc. A source for ideas Programming for Children

Key to success Imagination A source for ideas Programming for Children

Why some people don’t… Scared… Not a priority on their budget They think its too expensive Labour intensive: time and numbers of staff Child Protection Act A source for ideas Programming for Children

Values Programmes that incorporate science, reading, heritage, social or environmental awareness or arts related activities are perceived as high value to the community.  Funding A source for ideas Programming for Children

Values Self Awareness Confidence Self Esteem CREATIVITY Imaginative Challenging Social Inclusive Experience Lasting Impact Emotional Intelligence  Funding A source for ideas Programming for Children

Children love: To be in charge To be part of the process To be engaged physically To be engaged mentally Hands on To discover The element of surprise Things to unfold in front of their eyes To be challenged Fun, play, games To be educated A source for ideas Programming for Children

A smile is a respectable aim! A source for ideas Programming for Children

A source for ideas Programming for Children

Programming Is like cooking Fast food? Ready made products of the shelves? Quality of the ingredients A source for ideas Programming for Children

Creativity Focus  have an aim or problem to solve A source for ideas Programming for Children

Networks International Festivals and Events Association ASSITEJ EUnetART A source for ideas Programming for Children

THANK YOU! A source for ideas Programming for Children