How to Sell to the #Selfie Generation

Overview Background Millennials Marketing Strategies:  Strategy of Preeminance  Positioning  Pain Points

Background

“Know your customers better than they know themselves”

HIV Prevalence 1.3% Adults

Millennials Born between 1980 and in 3 of employed people in the United States are millennials Will make up 75% by 2025

Tough Times Started jobs at the height of the recession 78% of Generation X, Baby Boomers, and the Silent Generation were employed at ages % for Millennials Employment dropped 6% among young women compared to 1998 Income fallen by 5% compared to same age group in 2000 Student loans averages doubled to $20,000

“Emerging Adulthood” New York Times asked “Why are so many people in their 20’s taking so long to grow up?” Sociologists say there is a changing timetable 74% of emerging adults receive financial support from their parents

Value

Positioning

Pain Points

Questions? Also, stop by the DLI booth to talk strategy and to see DLI’s new smartphone app!