Why do you need a Brand ??  Branding yourself means making yourself visible.  It’s all about the impression you make.  Your brand is the image.

Slides:



Advertisements
Similar presentations
McGraw-Hill/Irwin Copyright © 2009 by the McGraw-Hill Companies, Inc. All rights reserved.
Advertisements

Corporate Branding KOM5331 Moniza Waheed monizawaheed.
PART 1 - Identify company’s brand promise
Marketing Chapter 8.
Corporate Image and Branding Chapter 2. Discussion Points: How important are brand names? How important are brand names for clothes? Why? What additional.
Seminar Pemasaran Seminar Pemasaran Konsep Marketing.
Chapter 14. The brand becomes active in the minds of fans when the property:  prominently displays the brand at events and through related media,  offers.
Chapter 10 Business Ethics and Organizational Performance.
A Perspective on Brands
3.02 Position products/services to acquire desired business image. Marketing.
Part 2: Planning and Strategy Chapter 4
E-Marketing E-Commerce have not the relationship with customer but E-Marketing have relation with customer. E-Marketing (Electronic Marketing) are also.
Reasons for Branding? You need to explain why businesses use branding. Why is important to have a brand To build a relationship with customers To differentiate.
Corporate Image and Brand Management Chapter 2 Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall 2-1.
Socialize Your Brand & Connect With Real People Social Media Optimization.
GLOBAL MARKETING Brand Management Brand Equity. What is a brand? The name, term, sign, symbol, or design, or a combination of these, that identify the.
Theory on Branding For Lesson 2. Branding  Branding  A brand is a recognisable name; term; symbol or design that allows customers to identify the goods.
“CREATING A BUZZ WHEREVER WE GO". CONTENT  Introduction  Executive Summary  Logo  Company overview  Goal  Plan  Mode of transportation  SWOT Analysis.
ONLINE SERVICES. ONLINE DATING SERVICES  Online dating services or Internet dating is a dating system which allows individuals, couples and groups to.
Branding Short Course for Associations. 2 What is a Brand?
Formulating Strategic Marketing Programs
Consumers.  What are the benefits to the consumer of a competitive market?  By what means do producers advertise their products?  How susceptible are.
Branding Marketing Objective Questions Why do companies develop brands? How do they come up with brands? What makes a brand successful?
2.07 Reinforce company’s image to exhibit the company’s brand promise.
Corporate Image and Branding Chapter 2. Discussion Points: How important are brand names? How important are brand names for clothes? Why? What additional.
Chapter 9 Creating Brand Equity Brand Equity: added _____ endowed to products and services - value is reflected in how we think, feel and act with respect.
Web 2.0 in Business Networking | Public Relations | Collaboration.
Branding is of vital importance to a business.. “In a business sense, branding is the act of ascribing to a product or service, features, benefits, personality.
Microsoft Tag for Consumer Packaged Goods Add the growing power of mobility to your marketing mix.
Arora Broadcasting Corporation Pvt. Ltd. Our Vision One stop solution for Advertising & Marketing across globe. An ideal platform for anybody who is.
Product Strategies. Branding Brand: Name, term, symbol, design, or combination of these that identifies the sellers goods and services and distinguishes.
INTRODUCING… The next BIG Thing!!! Something HUGE, GIGANTIC, COLOSSAL is coming to Cincinnati!
CH 11. WHAT IS POSITIONING? Positioning is the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target.
Positioning. What is Positioning? What does a GPS tell you? What does a GPS tell you?
Marketing communication are messages and related media used to communicate with the market. Marketing communication is the “promotion” part of the marketing.
Week 2. The 4 P’s of Marketing Product Place Price Promotion.
WHAT EXPERIENCES ARE YOU CREATING AND HOW TO ASSESS SUCCESS.
Corporate Image and Branding Chapter 2. Discussion Points: How important are brand names? How important are brand names for clothes? What product categories.
| | Ralph Bunche Road Elgon Court Block D1 Upperhill,Nairobi, Kenya SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES.
Theme 1: Marketing & People This theme enables students to understand how businesses identify opportunities and to explore how businesses focus on developing.
Positioning defines the market niche you focus on relative to the competition. Sometimes, positioning is as simple as saying "Best-selling minivan" or.
An Introduction to Integrated Marketing Communications © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.
Creative Yogi. Website Design and Development It determines how your website will look and function. The process of web design creation and management.
Sarojads Services Saroj Ads is the best Ad Agency to facilitate the customers and marketers to meet at a place and it avail the facility to sell out their.
‘Marketing – Getting it Right’ Mike Wenham Business Link.
MARKETING MIX. What is Marketing Mix? The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet.
PROMOTING SPECIALTY CROPS AS LOCAL Module 4: How do you get your message out to consumers?
Chapter 4 Developing and Managing an Promotion Program.
WebVDEO 601 S Figueroa St Ste 4050 Los Angeles, CA (888) (888) webVDEOwebVDEO is a best web design agency in Los Angeles, offering.
Welcome to Brainguru Technologies. SEM Company Brainguru Technologies is a Leading SEM Company in the sector of Noida. SEM stands for Search Engine Marketing.
Marketing platform solutions, designed for small and medium businesses.
 Sam Web Solution is the leading graphic design company in Bangalore. We are modulus creative design services provider helps to improve your brand awareness.
Creative Yogi. Creative Yogi - Unique Solutions for Translating Success! With a decade’s experience, Creative Yogi have earned itself a name of belief.
VertexPlus Software Pvt. Ltd. Software Development and IT Services Provider Company
Corporate Image and Brand Management Chapter Chapter Objectives 1.Understand the nature of a corporation’s image and why it is important. 2.Develop.
CUSTOMIZED BANNER DESIGN BENEFITS THAN CUSTOM BANNERS DESIGN.
HOW TO REACH YOUR CUSTOMER
Corporate Image Components of image Role of corporate image Tangible
Creative Yogi.
Creative Yogi.
Aim: What is branding and how does it affect marketing?
APTA Marketing & Communications Workshop February 2015
Reinforce company’s image to exhibit the company’s brand promise
3.1.5 Branding and differentiation
ADVERTISING Using Social Media
Chapter 4 Demonstrate why communication is a key factor in advertising effectiveness Explain how brand advertising works Understand the six key effects.
Brand Loyalty, Integrated Digital Offers and Social Media Engagement Solutions 1.
Expand Business marketplace with launching Business Mobile App.
What Are The Various Strategies Advised By Brand Building Experts?
Presentation transcript:

Why do you need a Brand ??  Branding yourself means making yourself visible.  It’s all about the impression you make.  Your brand is the image behind what your business believes and strives to accomplish.  Your brand becomes your personality and along with that personality comes numerous associations.  Branding can offer a sense of familiarity and stability to customers.

Branding is all about building a recognizable identity, and associating it with benefits and positive consequences. Branding can help you stand out from your competitors, add value to your offer and engage with your customers.

A strong brand will give feelings of:  Familiarity  Comfort  Stability  Professionalism  Memorability  Market Domination  Success

Why You will choose our BRAND ?? A brand strategy is essential in business because it is heavily tied to company value and longterm success.brand strategy 1. We sets you apart from the competition. 2. Transform your product from being a commodity into something that has a life of its own 3. Maximize your brand’s relevance in the heart and mind of your customer. 4. Build loyalty 5. Create trust

6. Expand market share 7. Provide a platform for growth through brand extensions 8. Command higher prices 9. Increase shareholder value 10. Generate stronger financial results

Where we advertise your product ??  Specific Online Web Portal Promotions  Print Media  FM Radio  Banners, Hoardings, Unipoles & Pamphlets An exclusive contract has been assigned to AGI’s sister concern Arora Broadcasting Corporation Pvt. Ltd. for supporting enclosed ABC shall be providing & communicating Devotee product promotions in a big way from time to time

So whether you’re thinking big, or thinking small, make brand a priority in your business, and set yourself up for success.

ARORA – GROUP International Pvt. Ltd