Bryan Herta Autosports -- Barracuda Racing IndyCar Team

Slides:

Advertisements

Similar presentations

@position Rajiv Parikh CEO, Position Social Media Strategies Panel May 19, 2010.

Advertisements

What’s all this TALK about SOCIAL MEDIA? By: Carissa Caricato & Annie Morales.

Leverage technology to get a handle on your social community.

GENERAL MOTORS THE HUMAN WEB TOUCH Mary Henige, APR Social Media & Digital Communications Director General PRSA Midwest Conference,

Social media monitoring, measurement & engagement - Copyright © 2009 Radian65/17/2015.

Social Media Listening Campaigns Intrapromote Introduction.

Abbas AbbasAlidina.com Social Media Monitoring.

Rajiv Parikh CEO, Position 2 Contact:

Social Media Monitoring Platform.

Social Media 1 MEASURING THE IMPACT OF Director of Digital and Social Media.

THE RIGHT TECHNOLOGY IN INVESTOR RELATIONS: WHAT TO DO ONLINE? THOMSON REUTERS Alex Ménage Head of Business Development Corporate Services Rapidly Developing.

Principles of Marketing

Introduction to Social Media for Business Andrew Greenyer Director, Raise the Roof Marketing 1.

How We Work Listen If you are involved in social media as a business, it is important to understand the potential impact all of that information could.

Connecting brands and consumers through Content. Content Marketing Services Content Strategy Research and build a content plan fine-tuned to your business’s.

ESTABLISH YOUR MARKETING GOALS. WE'LL TAKE CARE OF THE REST. Business proposal 2015.

Take the fast track to 350 million consumers.. "At Guthrie Racing our goal is to win races and make our partners look good! We get you national and international.

Promotional Concepts & Strategies

9. Learning Objectives  How do companies utilize social media research? What are the primary approaches to social media research?  What is the research.

Goals and KPIs General 2015 Business Goals – Increase sales to xx – Increase brand awareness – Grow fan engagement to x% 1.

Web 2.0 for Businesses How You Can Use Social Media to Bring in Money & Promote Your Brand Kimberly L. Sanberg Director of Online Strategy, Ignitus presentation.

Round Table Discussion Promoting Brands with Social Media: Top Ten To Do’s Bob Brooks WEGO Health September 26, 2009.

WEB CONTENT MARKETING PRESENTATION June WEB CONTENT MARKETING THE WEB HAS CHANGED THE WAY WE LIVE. NOW IT’S CHANGING THE WAY WE BUY.

Media Relations in a Social Media World By Julie DeBardelaben Deputy Director of Public Affairs CAP National Headquarters.

Overview: FY12 Strategic Communications Plan Meredith Fisher Director, Administration and Communication.

Required Client Exercise: Define goals and objectives © 2012 DISRUPT Media Group. All rights reserved. Confidential and proprietary.

Developing a Social Media Process for your Business Alyn Stafford 1 Monitor and Listen Explore and listen to what others.

Social media strategy and planning MARK 490 Week 4.

Engaging More People: The Time is Now. In this session: Priority Activity Review Expanding Your Committees High 5 Plan Chapter Case Studies: –Mass Market.

© 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

SO LO MO WHAT EVERY BUSINESS NEEDS TO KNOW ABOUT NEW MARKETING STRATEGY RALPH MADISON2MAIN.

22 Social Media Marketing Trends for 2010 Dreamgrow Digital

Marketing in a Recession Non-Profit Network. With Less. Do More.

Marketing & Sales 2006 US Youth Soccer adidas Workshop and Coaches Convention.

Join the Conversation: Active Listening on Social Media By Lauren Cleland New Media Specialist, Explore Georgia #TeamGaSocial.

Session Outline The Promotion Mix Integrated Marketing Communications

Strategic framework – a framework for change and growth Improve Infrastructure and Organisation Integrated systems and digital capabilities Aligned and.

“SP’s first ever edition of World Cube Association (WCA) affiliated official Rubik’s Cube Competition” In Association with Presented By.

IBM SPSS Social Media Analytics A SELECT INTERNATIONAL COMPANY.

Page  1 Social Media in Business Session 8 Agenda Guest Speaker: Cathy Reilly, Agros.org Facebook and LinkedIn Student Presentations Class Project: Create.

SWOT Social Media Analysis Manuel Pozas Katherine Jackson Daniela Monnott Christopher Pendas.

What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals.

Understanding the impact social media is having on financial journalism Sarah Evans-Toyne.

Digital brand management strategies Part 1

Mboindy.com Halie Vining Director of Consulting, Relevance Content Strategy: The Research & Data Behind Successful Content Marketing.

Abbas AbbasAlidina.com Social Media Analytics.

© Nous Infosystems Pvt. Ltd. – Confidential Social Engagement for Banks and Financial Services Leveraging 19 years of expertise in global software services.

Page  1 Social Media in Business Session 8 Agenda Guest Speaker: Cathy Reilly, Agros.org Facebook and LinkedIn Student Presentations Class Project: Create.

Social Media Monitoring Keeping an eye on your efforts and what’s trending.

@ nicorosstweet Measuring Social Media #eventprofs.

OFFER FUNNEL LAB Building Brand, Generating Sales and Growing Your Business.

0 Low Cost Marketing Strategies October 4, 2007 Monthly TA Call.

TACTICAL APPROACH 0-3 MONTHS3-6 MONTHS6-9 MONTHS9-12 MONTHS+ 1) Listen Gain insights from listening to audience, Discover where the y “hang out” and what.

SPONSORSHIP Chapter 4. Sponsor  Person, organization or business that gives money or donates products to a group or team in exchange for public recognition.

Hosted by Dynamic Communities reIMAGINE 2015.

Integrated Marketing Communications Introduction (2) An Introduction (2) Sunarto Prayitno 1.

Making the business case for social media in Transit

SOCIAL MEDIA MANAGEMENT

5.03 Discuss the use and importance of Sponsorships and Endorsements

© 2013 Cengage Learning. All Rights Reserved

PARTNERSHIP SUCCESS.

Making the business case for social media in Transit

Best Social Media Marketing Company in Chennai

تبلیغات ورزشی.

SOCIAL MEDIA MANAGEMENT

Using Technology To Innovate

5.03 Discuss the use and importance of Sponsorships and Endorsements

Integrated Marketing Communication Strategy

Marketing Through Sports

marketing trends for Contents marketing past, present, and future marketing based on customer experience & AI Trends for .

Presentation transcript:

Bryan Herta Autosports -- Barracuda Racing IndyCar Team

Social Media Needs Grow a stagnant social media community Bring awareness to the BHA brand Provide Value to Sponsors with BHA’s Social Media base

Requirements Grow Social Media Community(s) Identify IRL Fans & Advocates Provide a Social Media Fan Base that Sponsors Can See as Value for their Sponsorship Dollars

Sprinklr: Social eXperience Management Oversee all social media activity Ability to Monitor Ability to Engage Ability to Manage

Sprinklr Tools: Listening Insights Discover & Analyze Fan Sentiment Around BHA Team & Drivers Listen for Mentions & Conversations about BHA Team Sponsors Develop strategies to Interact with Influencers that can Affect Sponsors

Sprinklr research: Sprinklr conducted market research around the Indy 500 and Coca Cola 600 over Memorial Day weekend.

Sprinklr Tools: Listening Insights Discover trends & conversations related to the business

Sprinklr Tools: Listening Insights

Sprinklr Tools: Social Media Command Center Actionable Insights that Go Anywhere, and Everywhere Ability for Team Members to Manage Workflows Gives BHA a Central Location to Interact with Fan Base

Sprinklr Provides a Helping Push Get Deep Audience Insights Real-Time Listening, Measurement and Response Provides Corporate Infrastructure for Social Media Management

Results with Sprinklr Reinvigorate Stagnant Social Media Community Grow Awareness Around BHA Brand Provide a qualified and targeted audience to Sponsors

What our customers are saying

Sprinklr Recap NEED: Grow loyal social media fan base WHY: Meet needs of sponsors with large Race Team social media footprint HOW-TO: Sprinklr gives that helpful push with Social eXperience Management RESULTS: Helps grow a large, loyal social media community that will A) be brand advocates for the Race Team B) a large number of potential eyes that have specific likes and preferences that are marketable to sponsors C) develop segmented, very targetable list of potential customers as return collateral for sponsors.

Questions?