Future of media buying in a data-driven world

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Presentation transcript:

Future of media buying in a data-driven world Panel chaired by Tess Alps – Chairman, ThinkBox

Future of media buying in a data-driven world Panel: Mark Creighton - Mindshare Phil Macauley - Quantcast Sarah Mansfield - Unilever Jonathan Allan - Channel 4 Nick Hewat - Guardian Chair: Tess Alps - Thinkbox

It used to be so simple… Advertiser Media agency Media owner

Networks and exchanges ‘big data’ Ad network Advertiser Media agency Media owner Ad exchange Programmatic (automated buying) including RTB (real-time bidding)

Acronym hell Media owner Media agency SSP DSP Ad exchange Advertiser ATD DSP SSP Media owner Ad network ATD = automated trading desk DSP = Demand-side platform SSP = Supply or sales–side platform

Future of media buying in a data-driven world Panel: Mark Creighton - Mindshare Phil Macauley - Quantcast Sarah Mansfield - Unilever Jonathan Allan - Channel 4 Nick Hewat - Guardian Chair: Tess Alps - Thinkbox

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