Ascribe European User Conference June 18-19, 2014

2 © The Advantage Group International, Inc. Gretchen Steck Director – Global Qualitative Research About the speaker 25+ year career in Market Research Advantage – current B2B interviews and transcriptions Qualitative project management in North America Global Qualitative Research Freelance Market Research Procter & Gamble –

© The Advantage Group International, Inc. 3 About Advantage Who We Are Global leader in business relationship benchmarking Industries: Fast Moving Consumer Goods (FMCG) Health Care Pharmacy Travel Retail Foodservice Present in 61 countries Over 500 clients worldwide

OUR MISSION To help our clients develop more rewarding business collaborations through benchmarking © The Advantage Group International, Inc. 4 About Advantage

© The Advantage Group International, Inc. About Advantage 5 Advantage Program Advantage ReportAdvantage Report Mirror Continuous business relationship benchmarking tool Annual Report Measures how accounts perceive supplier performance and the performance of their peers Annual Report Measures how suppliers perceive retailer performance and the performance of their competitors

CUMBERSOME PROCESS Our Challenge © The Advantage Group International, Inc.6 PROCESS DELAYS TOO MANY TOOLS TOO MANY HAND-OFFS

Our Solution © The Advantage Group International, Inc.7 1 TOOL NO PROCESS DELAYS STREAM- LINED PROCESS REAL-TIME VISIBILITY TO VERBATIMS

Our solution Revolutionized Process AND Real-time access to verbatims – Administration 50% reduction in # man hours – Transcription 10% cost savings – Editing 20% cost savings – Program Cycle Time 1 week reduction Preliminary pilot results are promising… © The Advantage Group International, Inc.8

Approach WIN/WIN partnership with Ascribe Team © The Advantage Group International, Inc.9 Transforms Advantage process with Ascribe innovation Ascribe team expertise provides on-going training and support Potential for world-wide expansion to other Advantage markets Enables continual process improvement through Ascribe R&D

Ascribe – Efficiency in Verbatim Production THANK YOU! © The Advantage Group International, Inc.10 Gretchen Steck Director – Global Qualitative Research The Advantage Group International, Inc. 20 Toronto Street, Sixth Floor Toronto, ON M5C 2B8 Canada