MEMBERSHIP REPORT June 2015

CFUW MEMBERSHIP COMMITTEE Karen Dunnett VP Membership Barbara Clancy, RD NL Barbara DuMoulin, RD Vancouver Island Joanne Jamieson, Member, CFUW Etobicoke Madeline Kalbach, RD Alberta

What We Look Like: –107 Clubs, 8,540 Members in all provinces –Median Club Size = 58 –36% of Clubs are between members (35% last year) –Next largest group: 23% are Small Clubs -30 or less (20% last year)

vs – Clubs – Members9,8818,540 – Who?Young mothersRetirees

Membership Trends Overall.1% decrease this year; 2% decrease last year Challenges Ageing membership Economically depressed areas Success factors Areas with recent retirees Clubs who actively seek new members Clubs who have public events & promote their club at them Set a goal, make a plan, follow up on the plan

Consultant’s Recommendations ( ) RecommendationStatus Consistent Communication Message  One voice/one brand for websites, brochures, flyers, newspaper articles 80% non-degreed rule applied nationally, not locally Adapt Member-At-Large structure as basis for on-line Club Use of webinar services  Develop personal & professional development tools New Branding material/Banners rolled out in 2014; clubs integrating/updating their materials Passed 2014; clubs can actively seek non-degreed memberships  In progress – Membership Committee & N.O.  In progress - Membership Committee & N.O.  Ongoing – Membership Committee & N.O.

Initiatives Sustainability 8 Membership Conference Calls –31 clubs, including 8 small clubs; ideas from calls circulated to all clubs and posted on website Small Club AGM Grants (3 full; 6 partial with help from AGM attendee donations ) 13 Special Project Awards 12 Membership Increase Awards 14 New Member Awards (6 of which got member increase awards Club Resources: online material reviewed & to be consolidated in one location (ongoing)

Initiatives – con’t On-line Visibility Website Front page featuring club activities posting of club Special & VAW projects on our Facebook page External Annual Report Club Visibility All-Canada Project – Violence Against Women  VAW Award NEW this year