Training Guide GRIT STIX Spring Scoop 2015 March 1, 2015

1 Introducing…GRIT STIX! NEW MOLLY’s KITCHEN GRIT STIX – Regional cuisine at its best- A delicious combination of 2 classic Southern delicacies: Grits and Pimento Cheese! This unique take is crispy on the outside and creamy on the inside full of sweet corn and a pimento cheese flavor with a spicy kick.. Crave-able, sharable and dippable, this a great alternative to fries or an excellent addition to any menu as a side option!

2 MOLLY’S KITCHEN GRIT STIX!! THE STORY… With bold flavors and soulful ingredients, Southern cooking delivers crave-able combinations and this particular product pays great homage to the South. Nothing says 'below the Mason-Dixon Line' like grits, pimento cheese, and deep fried snacks. Grits, which are ground corn food of Native American origin, deliver a nice flavor and a creamy texture that act as a perfect base- the mashed potatoes of the 90s. Pimento cheese, the velvety spread now affectionately known as the caviar of the South, was actually born in NY in the 1870s when cooks decided to add diced pimentos to cream cheese for sandwiches. In the 1920s the South became the center for pimento growing and by WWI Southern cooks switched from cream cheese to hard cheese like cheddar with mayo- the traditional southern spread was born. We've combined these two ingredients in a light breading and deep fry for southern flavors that ring true!

3 Product Inspiration Appetizer category growth – TASTE THE SOUTH IN ALL OF IT’S DEEP FRIED GOODNESS! GRIT STIX Product Overview Price per piece: $0.27* Pieces per serving: 5 Price per serving: $1.36 Sides/Sauce/Garnish: $0.75* Total Plate Cost: $2.11 Menu Price: $6.99 Contribution per plate: $4.88 Food Cost: 34.53% Profit per case: $ * Approximate P-Code: A-Code: Pack: 4/3 lb Bags Piece Size: 0.55 oz. Pieces per case: Approx. 349 Features & Benefits 1) Homemade Pimento Cheese and Grit flavor profile: o In-house mixture of grits, cheese, pimentos, mayonnaise and seasoning blend o Great combination of recognizable on trend southern flavors 2) Unique Shape o Slightly thinner than a mozzarella stick for a new handheld experience o New way to add Grits to the menu 3)Cost effective appetizer that can cover all day parts o Great snack/Tapas option – handheld and shareable

4 While traditional appetizers are showing decline, new products continue to show growth(up 7.3% vs. 2009). Almost 50% of Appetizers are appearing on casual dining menus. High penetration in full service restaurants & limited service restaurants. We are seeing a wider variety of cheeses being utilized. Among 2014 food trends, grits and pimento cheese are expected to survive and thrive. Grits have gained ground same quarter vs as a stand alone menu item. Technomic 10/2014 Grits enjoy pairings with bolder flavors over last year. Technomic 10/2014 Pimento Cheese Grows Among Appetizers And Add-On Items, Still Relatively Rare On Menus. Technomic 10/2014 Grits menu penetration has nearly doubled over the past 9 years. A revival of southern influenced cuisine is driving the growth for this Southern comfort food staple. (Datassential) Applications of grits outside of breakfast and brunch are growing more common - 84% growth over last 4 years of grits appearing on dinner menus. (Datassential) Appetizer Category Overview*: *Source: Technomic,2014. GRIT STIX Marketing Trends Product Inspiration Support:

5 GRIT STIX Menu/Application Ideas & Showing

6 GRIT STIX Recipe Ideas Spicy Maple Bacon Sauce Sweet maple syrup is tinged with hot chili sauce and speckled with bacon crumbles; the perfect balance of sweet and spicy to dip Grit Stix. Serves: 4 INGREDIENTS 12Grit Stix, prepared according to package directions ½ cupMaple syrup 1 Tbsp.Cooked and crumbled bacon 1 tsp.Sambal chili sauce DIRECTIONS In a saucepan, over low heat, combine syrup, bacon and chili sauce. Bring to a simmer for 2-3 minutes. Serve syrup warm with Grit Stix.

7 GRIT STIX Recipe Ideas Baked Bayou Dip Sour cream, mayonnaise, cream cheese, cheddar, Creole seasoning and diced tomatoes with green chilies come together and baked until bubbly; served with Grit Stix to dip. Serves: 8 INGREDIENTS 28Grit Stix, prepared according to package directions 8 oz.Cream cheese ½ cupMayonnaise ½ cupSour cream 2 ½ cupsShredded cheddar cheese, divided 1 Tbsp.Creole seasoning ⅔ cupTomatoes with green chilies DIRECTIONS Preheat an oven to 350° Fahrenheit. In a stand mixer, with a paddle attachment, combine cream cheese, mayo, sour cream, 1 ½ cups cheese, seasoning and tomatoes; mix until well combined. Divide mixture between two oven-proof containers, top each with ½ cup shredded cheese and baked minutes. Serve each with Grit Stix.

8 GRIT STIX Recipe Ideas Mardi Gras Nachos Grit Stix are smothered in a thick sauce with shrimp, tomatoes, bell peppers and Cajun spices then topped with cheddar cheese; a fun new way to enjoy shrimp and grits! Serves: 4 INGREDIENTS 20Grit Stix, prepared according to package directions 2 Tbsp.Salted butter 2 Tbsp.AP flour 1 cupBeef stock 1 cupFire-roasted tomatoes with juice ½ cupDiced bell peppers ¼ cupP & D Diced shrimp 1 tsp.Hot sauce 1 Tbsp.Creole seasoning 1 cupShredded cheddar cheese DIRECTIONS In a large saucepan, over medium heat, melt butter. Stir in flour and cook until golden-brown. Stir in beef stock, tomatoes, bell peppers, shrimp, hot sauce and creole seasoning. Bring to a simmer. Cook 5-8 minutes. Plate Grit Stix and top with sauce. Finish with cheese and serve immediately.

9 GRIT STIX New Product Launch Marketing Support Scoop Sample Kit Hot Sheet Online Custom Table Tents Secure Broker Area Image Gallery Logos Training Deck templates Price List