BAUER PLACE PORTFOLIO – NORTH WEST MEDIA PACK Q2 2014

BAUER PLACE PORTFOLIO NORTH WEST ■1.4 million listeners ■No.1 for reach and Share ■29% higher reach than our nearest competitor ■19% more listening hours ■Average age 39 Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Jun 14

LISTENER PROFILES ■46% of listeners are male, 54% are female ■52% of listeners are ABC1, 48% C2DE ■75% of listeners are Main Shoppers ■40% of listeners have children 0-14 ■Has a commercial Share of 21.5% 4 Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Jun 14 BAUER PLACE PORTFOLIO NORTH WEST REACHES 1,413,000 ADULTS EVERY WEEK

REACH BY AGE BREAK 5 WEEKLY REACH (000S) Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Jun 14

ADULT REACH VS COMPETITION 6 WEEKLY REACH (000) Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Jun 14 Stations marked with a * does not cover the whole TSA The Bauer Place Portfolio – North West reaches 321,000 more listeners than its nearest competitor

TOTAL HOURS VS COMPETITION 7 Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Jun 14 Stations marked with a * does not cover the whole TSA The Bauer Place Portfolio – North West has over 1.65 million more listening hours than its nearest competitor

MULTI WEEK REACH 8 Source: RAJAR, Each in own TSA, 6 moths PE Jun 14 Predicted cumulative audiences The Bauer Place Portfolio – North West reaches 2.9 million adult listeners over 13 weeks