Evidence to Action MarieCall A Dedicated SRH Call Centre in Ghana Antonio Quarshie-Awusah Marie Stopes International Ghana Cebu - 2014

Problems to be Addressed Low Uptake of PAFP Medical Abortion Initiative needed support Access to SRH info & Increase Referrals

77% Clients had mobile phones Process Client Exit Interviews 2012 77% Clients had mobile phones 83% were willing to engage for more info, reminders and follow-ups

Intervention - MarieCall (Billboards & Radio)

Intervention – MarieCall - cont (Inserts in the Primary Packaging of Medabon)

Results 23,859 Inbound Calls 41% SRH Related 43% Medical Abortion

Results Over 70% of all SRH Calls were referred to a Social Franchise or an MSIG Centre for a service. Anecdotal evidence indicates that over 40% became effective during the period.

5,852 Outbound Contacts for PAFP clients Results 5,852 Outbound Contacts for PAFP clients

Thank You