McGraw-Hill/Irwin Business Research Methods, 10eCopyright © 2008 by The McGraw-Hill Companies, Inc. All Rights Reserved. Chapter 4 The Business Research.

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McGraw-Hill/Irwin Business Research Methods, 10eCopyright © 2008 by The McGraw-Hill Companies, Inc. All Rights Reserved. Chapter 4 The Business Research Process: An Overview

4-2 Stage 1: Clarifying the Research Question Management-research question hierarchy process begins by identifying the management dilemma

4-3 Stage 2: Proposing Research Budget Types Rule-of-thumb Departmental Task

4-4 The Research Proposal Delivery Legally- binding contract Legally- binding contract Obligations Written proposals establish Written proposals establish Methods Timing Budgets Extent Purpose

4-5 Stage 3: Research Design

4-6 Stage 3: Designing the Research The Research Project The Research Project Research Design Research Design Sampling Design Sampling Design Pilot Testing

4-7 Stage 4: Data Collection

4-8 Data Characteristics Abstractness Verifiability Elusiveness Closeness

4-9 Stage 5: Data Analysis and Interpretation

4-10 Reducing data to manageable size © 2002 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Steps in Data Analysis and Interpretation Developing summaries Looking for patterns Applying statistical techniques

4-11 Stage 6: Reporting the Results

4-12 Parts of the Research Report Research Report Research Report Executive Summary Executive Summary Research Overview Research Overview Technical Appendix Technical Appendix Implementation Strategies Implementation Strategies

4-13 The Research Report Overview Problem’s background Summary of exploratory findings Research design and procedures Conclusions

4-14 Research Process Problems to Avoid Ill-defined management problem Unresearchable questions Politically-motivated research

4-15 Research Process Problems to Avoid Company Database Strip-Mining The Favored- Technique Syndrome