Transformative Marketing Megan Duncan Director of Marketing ANZ.

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Presentation transcript:

Transformative Marketing Megan Duncan Director of Marketing ANZ

2 Global NW / TT Marketing…

3 What is Transformative marketing? Transformative Marketing by lead gen function Why is Transformative Marketing important? Learnings from global wins are driving our strategy Predictive Analytics Content Marketing Lead Management Why you should get excited!

4 What is Transformative Marketing?

5 Assisted Outbound “Determining the Best Call to Make” Data, Scoring, Warm, Integrated, , Telemarketing Paid Media “Determining the Most Effective Lead to Buy” PPC, Lead Buying, Transactional Lead Optimization Content Marketing “Amplifying and Creating Market-Ready Content” Content Syndication, Social, SEO, Organic, Call-Ins Assisted Self-Gen “Engaging Brand Positive Interaction” Referrals, Tradeshow Leads, Partner Marketing Transformative Marketing by Lead Gen Function

6 43%

7 “Investigate and adopt predictive analytics applications to increase sales productivity, opportunity close rates, deal size, margins, retention, and add-on revenue.” Gartner Using a scoring system based on lead interaction to predict close rate Trialed by US Team in 2014, 2015 rolling out to other regions Predictive Analytics

8 Dedicated team with KPI’s around SEO and sales enablement Knowledge Tree - reps see when a prospect engages with content and this is tracked in SFDC Strong focus on winning awards to provide content for syndication Marketing gets data on content utility & behavior to pull into marketing models Content is king

9 Educate and fill the funnel Tire kickers turn into customers as interest becomes a need Nurturing tire kicker leads is therefore important Tire kickers are important!

10 Our key focus……

11 Lead Management….

12 Lead Management….

13 Lead Management….

14 Lead Management….

15

16 Navman Wireless and Danaher understand the value of the AU market and growth opportunity More focus on marketing globally and for the AU region = More leads More sales training & best practice More resources = more sales and more commissions So as a Navman Wireless dealer why should I be excited?

Thank You