© 2014 IBM Corporation 15 minutes about IBM Bluemix Karim Abousedera, Bluemix Subject-Matter Expert

© 2014 IBM Corporation The app revolution Apps are everywhere The quantity and usefulness of web and mobile apps has led to an “app revolution” among consumers and businesses alike. Experience matters Customers and employees now expect a delightful and seamless experience across all interactions with a business. Cloud makes it possible Apps today can be stitched together quickly with pre-built assets. Cloud makes the API economy possible. Fundamentally changing the way we interact with technology.

© 2014 IBM Corporation Core IT Today’s apps must keep up with the speed of the app revolution. Timing is critical… 3 Benefits Fully customizable. Few limitations. Necessary for some solutions. Existing Investments. Time Commitment Weeks to setup and deploy. Maintenance/upgrades of hardware and software. ~ Weeks~ Days Code Data Runtime Middleware OS Virtualization Servers Storage Networking ~ Minutes Time to initial deployment Customer Managed

© 2014 IBM Corporation 4 Benefits Most control in the cloud. Necessary for some solutions. Infrastructure managed by SP. Infrastructure as a Service Customer Managed Service Provider Managed ~ Days Time Commitment Minutes to provision VM. Time to configure software and apps varies. Maintenance/upgrades of OS, middleware, runtime. IBM SoftLayer Timing is critical… ~ Minutes Code Data Runtime Middleware OS Virtualization Servers Storage Networking ~ Weeks Core IT Today’s apps must keep up with the speed of the app revolution. Time to initial deployment

© 2014 IBM Corporation 5 ~ Minutes Platform as a Service Customer Managed Service Provider Managed IaaS Benefits Setup environments and deploy apps very quickly. Infrastructure and platform managed by SP. Time Commitment Minutes to setup and deploy. Focus on your apps and their data. Timing is critical… ~ Weeks IBM Bluemix ~ Days Time to initial deployment Code Data Runtime Middleware OS Virtualization Servers Storage Networking Core IT Today’s apps must keep up with the speed of the app revolution.

© 2014 IBM Corporation App development is about speed and choice Failing Fast Seconds to Deploy Friction Free Any Language Continuous Integration Mobile Ready Focus on Code Choice of Tools Usefu l APIs Developers’ expectations have evolved 6

© 2014 IBM Corporation 7 IaaS PaaS …so are all of your other investments Leverage the power of Bluemix without abandoning what you already use. Core IT IBM Bluemix

© 2014 IBM Corporation Cloud Foundry Open Source Platform as a Service

© 2014 IBM Corporation How does Bluemix work? Bluemix embraces Cloud Foundry as an open source Platform as a Service and extends it with IBM, third party, and community built services.

© 2014 IBM Corporation What is Bluemix? 10 Bluemix is an open-standard, cloud-based platform for building, managing, and running applications of all types (web, mobile, big data, new smart devices, and so on). Go Live in Seconds The developer can choose any language runtime or bring their own. Zero to production in one command. DevOps Development, monitoring, deployment, and logging tools allow the developer to run the entire application. APIs and Services A catalog of IBM, third party, and open source API services allow the developer to stitch an application together in minutes. On-Prem Integration Build hybrid environments. Connect to on-premise assets plus other public and private clouds. Flexible Pricing Sign up in minutes. Pay as you go and subscription models offer choice and flexibility. Layered Security IBM secures the platform and infrastructure and provides you with the tools to secure your apps.

© 2014 IBM Corporation Create apps quickly with prebuilt services 11 Runtimes, services, and tooling up to you Choice Industry Leading IBM Capabilities Services leveraging the depth of IBM software Full range of capabilities Completeness Open source platform and services Third party to enable key use cases Security Services Web and application services Cloud Integration Services Mobile Services Database services Big Data services Watson Services

© 2014 IBM Corporation Create an application environment with IBM Bluemix in seconds 1 1 Visit Register for the free trial 3 3 Browse through the catalog 4 4 Create your application and services 5 5 Push your code and enjoy it!

© 2014 IBM Corporation Pick your own development tooling 13 IBM provided Fully integrated repository and web editor to deploy directly to Bluemix. Use your own Use your editor (e.g. Sublime, Eclipse) and deploy through the Cloud Foundry command line. Code wherever you work best. Deploy in seconds.

© 2014 IBM Corporation Monitor your apps in real time 14 Integrated diagnostics for detailed application behavior.

© 2014 IBM Corporation Business Model and Pricing Summary FREE TRIALPAY AS YOU GOSUBSCRIPTIO N ELASUPPORT 30 day trial No credit card required Unlimited access to all services and Support (for now) Flexible, cancel anytime Consumption based price metrics (compute, data, mobile, security) Competitive to market No cannibalization to on-premise Easy for customer to understand Free tier available 6/12/36 months Up to 35% savings vs. Pay-As-You- Go plan Minimum spend $500/month Flexible billing Free tier available Utilize investment bucket or CBA Opportunit y to renegotiat e ELA w/ BlueMix as vehicle Two support options Communit y free Support Paid support - 24x7 phone, , chat 10% of list, $200/mont h minimum

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