Heinz Endowments Career Development Project “Career InSight” Cecile Galea Melanie Lam Serena Lam Bim Majekodunmi Seema Moorjani Team Member:

Purpose of the site Heinz Endowments recognizes the importance of career development Students and counselors – poor relationship Helps students to discover their interests Promotes job opportunities in Southwestern PA

Initial Development Team Dr. Bob Dove from Lyceum Group to research on career development Roger Slayton from Elliance – site consultant Claire Thornburgh as initial project manager and writer Ray Park – keys2work.com as technical consultant

Why ETC? After 2 years, Heinz Endowment was still not satisfied with progress Suzanne Walsh, economic program officer joined Heinz in Sept 2003 –Designers need to understand the meaning of fun and interactivity –Designers need to be closer to the target audience (grade 10 – 12)

Our team’s Goals Create a site to assist career counselors A fun, interactive experience Allow students to explore their interests and possibilities Design framework that Heinz can build upon Created “Career InSight” (old Career High)

Career InSight A school campus environment 5 steps to career development Self-discovery Career exploration Career Decision Making Job Search Planning Career Maintenance New site map from external team Introduction of phase II

Art Process We wanted a different type of interface. Looked at teen magazines, websites, and at games to find a good style for the web. Models in Maya exported to Flash

School Buildings 1) Pipeline test 2) Futuristic Wanted to see what would appeal to our client. Showed her other architectural styles for her to choose from.

School Buildings 3) Current High School: Inspired by CAPA High School Downtown

Colors Researched popular colors in teen magazines and sites and designer color combinations for the school’s interior. Presented color choices to our client.

Walkthrough

Assessment Critical feature –At least 1must be taken –3 possibilities Interest Profiler Website exploration –job characteristics Conventional. Realistic. Artistic. Enterprising. Social. Investigative.

Assessment Magazine Format Divided into 21 questions Intro then main portion Activity ever other page

Yearbook Incorporates Decision Tree Various Career Stories Career Projection

THE LAB

The Lab Functionality The Lab Demo

Team Challenges General issues: Teenagers have different preferences, difficult to please everyone Project Issues: Too Many cooks –Initial team (Lyceum, Elliance, Claire) + Olivia (current project manager) Different Time line –ETC is Jan to May (quarter semester, mid semester…) –Others is Jan to Dec –A lot of extra ideas that cannot be implemented immediately

Team Challenges Project Issues: Communication problem –ETC is creative and technology oriented –Others have difficulty visualizing what we mean by (3D) –Worry about how user “navigate through the site” Project scope was not define until recently –Client wants to finish the whole site by May –Realize project scale is large, and agreed to create demo in early Feb High expectations, project existed for 2 years already Suzanne needs to present to her board from Heinz Endowments in May

Questions