1 Persuade with Power

2 Objectives To present a talk that persuades the audience to accept your proposal or viewpoint To present a talk that persuades the audience to accept your proposal or viewpoint To achieve this persuasive effect by appealing to the audience ’ s self- interest, building a logical foundation for agreement, and arousing emotional commitment to your cause To achieve this persuasive effect by appealing to the audience ’ s self- interest, building a logical foundation for agreement, and arousing emotional commitment to your cause Time: five to seven minutes Time: five to seven minutes

3 Persuade with Power Focus on making your audience accept your beliefs. Focus on making your audience accept your beliefs. Appeal to their interests, carefully analyze them, present evidence that supports your proposal, and generate emotional commitment to your views. Appeal to their interests, carefully analyze them, present evidence that supports your proposal, and generate emotional commitment to your views. Three major components of any persuasive communication: the persuader, the purpose of your message, and the audience. Three major components of any persuasive communication: the persuader, the purpose of your message, and the audience.

4 The Persuader Your listeners must like, trust, and respect you before they will adopt your ideas. Your listeners must like, trust, and respect you before they will adopt your ideas.  knowledge: You must be qualified to discuss the subject and offer evidence to support your position.  Reputation: Make sure the audience is familiar with your qualifications through introduction, advance publicity, or the speech itself.  Sincerity: Communicate with conviction. Make audience believe that you have their interest in mind.

5 Decide the purpose of your speech: to get audience to act/change their attitudes or beliefs/inspire them or arouse their enthusiasm or emotion. Decide the purpose of your speech: to get audience to act/change their attitudes or beliefs/inspire them or arouse their enthusiasm or emotion. Construct your speech based on your purpose. Construct your speech based on your purpose. To be persuasive, you must convince listeners that your interests coincide with theirs. To be persuasive, you must convince listeners that your interests coincide with theirs. The Purpose of Your Message

6 The Audience The way you present your persuasive message will depend on whom your listeners are and what attitudes they hold toward your subject. The way you present your persuasive message will depend on whom your listeners are and what attitudes they hold toward your subject.  What are their occupations, interests, and educational backgrounds?  How much information do they already have on the subject?  Do they care about the issue you will discuss?  Are they favorable toward your viewpoint?

7 Your Persuasive Approach If the audience agrees with your viewpoint, your goal will be to reinforce and strengthen this agreement. If the audience agrees with your viewpoint, your goal will be to reinforce and strengthen this agreement. If the audience is neutral or apathetic, your main goal is to convince your listeners that the issue directly affects and is important to them. If the audience is neutral or apathetic, your main goal is to convince your listeners that the issue directly affects and is important to them. If the audience opposes your view, simply strive to have your listeners recognize the merits of your position and reconsider their own views. If the audience opposes your view, simply strive to have your listeners recognize the merits of your position and reconsider their own views.

8 Five-step Speech Structure Attention: Seize your audience ’ s attention, direct that attention toward your topic, and make the audience want to listen to what follows. Attention: Seize your audience ’ s attention, direct that attention toward your topic, and make the audience want to listen to what follows. Need: State the existing need or problem, explain why it ’ s important to listeners. Need: State the existing need or problem, explain why it ’ s important to listeners. Satisfaction: Present your solution to the need or problem. Satisfaction: Present your solution to the need or problem. Visualization: Draw a picture of future conditions, intensifying audience commitment to your position. Visualization: Draw a picture of future conditions, intensifying audience commitment to your position. Action: Turn the agreement and commitment into positive action or attitude. Action: Turn the agreement and commitment into positive action or attitude.