Content Customer Context Customization Community Virtual Mentor

Content

Customer Context Customization Community Virtual Mentor

Customer and Context

Content Customer Context Customization Community Virtual Mentor

Customized: One Stop & Personalized

Customization Done by the portal software when you authenticate. The more it knows about you the better it can do. Determines how a portal looks the first time you see it - and every time your cohorts, roles, and functions change. Customizes differently for desktops, laptops, palmtops, net appliances, i-watches, etc. Howard Strauss, Princeton University

Desktop Replaces your desktop. Hides your operation system. Access to files, data, applications, the web, , chat, LAN’s, WAN’s, and everything you commonly access from your computer. Howard Strauss, Princeton University

Customized: One Stop & Personalized

Personalization Lets you change the portal for the way you work Subscribe/unsubscribe to channels and alerts Set application parameters - reports and report parameters, cities, stocks, dates, and chat defaults Format portal page - colors, fonts, columns,... Create/edit profiles add/remove links Howard Strauss, Princeton University

Customized: One Stop & Personalized

Adaptation Knows your schedule and workflow. For a manager during salary revies, e.g., Warns you early about them. Gives you access to last year’s reviews, salaries, etc. and this year’s guidelines and apps. Lets you schedule employee review meetins Finalizes, checks and submits your recommendation. Goes away until you need it again next year. Saves common things you do Howard Strauss, Princeton University

Customized: One Stop & Personalized

Community

Content Customer Context Customization Community Virtual Mentor

Process Orientation Decision Making Guide Personalized Recommendations Interactive Communications Enhanced Community Personal Virtual Tour Guide

Process Orientation

Decision Making Guide

Personalized Recommendations

Interactive Communications

Enhanced Community

Personal Virtual Tour Guide:Live Chat

Process Orientation Decision Making Guide Personalized Recommendations Interactive Communications Enhanced Community Personal Virtual Tour Guide

Types of Portals Excite, Net Center, MSN, etc., also called mega portals Shopping, news, stocks, weather,...(everything any person would like to do on the web) Everyone sees the same web page initially Personalization allowed - often saved in cookies No access to university or corporate data Howard Strauss, Princeton University Horizontal VS Vertical University/corporate and user specific Authentication required Single sign-on Personalization and customization Initial web page is different for different cohorts (student, faculty, staff,...) and roles (manager, senior, programmer, librarian,...)

Why Have a Vertical Portal? A Single Portal With Single Sign-on Should Be Your Goal Howard Strauss, Princeton University

User Centric Gives you just the data, applications, web pages, tools, etc. that you need. It knows your cohorts and roles - and you - and adjusts to match. It changes whenever you change. Your personal view of the world wide web, not some institution’s view. Howard Strauss, Princeton University

Efficient Most of what you need is on the first page. No more searching for things that are hard to find. Don’t add another bookmark to get the 1% of a web page you need. Add the info to a portal channel and have it all the time. Work the way you want. Personalize. Single sign-on. Howard Strauss, Princeton University

Efficient for the University Special cohorts get special treatment Alums see just the stuff they need to - not a general home page. Prospective students and their parents get to track applications, financial aid, etc. and chat electronically with admissions. Donors get to track their projects and other projects of interest. Janitors and juniors both get to the right material without specialized training - just go to our portal. Howard Strauss, Princeton University

Collaboration and Community Puts collaboration tools together one click away Discussion Groups Chat E-conferencing Groups people by role - encourages joint group projects and cooperation Howard Strauss, Princeton University

Homepage VS Portal (VEP) Institution-Centric The same for everyone No personalization Start to surf the web from here. The stuff that everyone needs is just a click or a few away. If you can find it. We change it when we want to. User-Centric Customized for each user Personalization The most important data and applications you need are right here. You change it when you want to. Howard Strauss, Princeton University

What’s in a Portal? Alerts Channels Channel subscription Search Navigation Tabs, Icons, Links, etc. Customization Personalization Graphics Links Directories Administrative functions Help Howard Strauss, Princeton University

Characteristics of Education Portals Aggregates content, including both original material and third-party information. Provides search capabilities and links to external Web site resources. Employs advertising and sponsorships - key revenue streams. Offers, or plans to offer, e-commerce opportunities for users. Provides free services to users, including , chat forums and personalization features. Source: Eduventures.com, spring 2000 report

The Portal as the “Center of the Virtual Campus” Contributes five main components: Academics - includes online instructing through a service provider for content such as Blackboard or WebCT. Administration - human resources and process management. Analytics - enterprise performance management. Supplies and Procurement - how to bid, respond, purchase and fulfill. Community - who is being served; is the portal global and reaching the goal of providing lifelong learning? Source: Creating Lifelong Campus Citizens, Portal Technology 2000 Symposium, Oct 2000.

For More Information Howard Strauss, Princeton University