AGORA Network Sustainable Tourism Development in the Baltic Sea Region 2 nd agora meeting in Jūrmala/ Latvia 15-June-2006 Results WP 1 milestone 1 and 2

Project-Partner of WP Capacity Building - Viabono - CEUS - The Swedish Ecotourism Society (Nature`s Best)

The ecotourism society of Sweden Activities WP 1 (source: activity report) research on new project partners in Sweden, Estonia, Norway and Finland successful talks with swedish partners Cooperation with Estonia (Assignment letter of intent) Finland and Norway not interested Next step: Meeting in Estonia in March 2006

The ecotourism society of Sweden Activities WP 1 (source: activity report) Training and preparation of our staff for Agora seminars in Norway and Estonia by using the NB Basic Course Conclusion of a survey among Nature´s Best service providers in Sweden to analyse the organisation of NB work for planning NB training program Results will be used....

The ecotourism society of Sweden Activities WP 1 (source: activity report) Translation of NB website into English

For more information please contact: The Swedish Ecotourism Society (Nature’s Best) Eva-Karin Kronquist Nolviks Kile Torslanda Sweden The ecotourism society of Sweden

Step 1: Demand analysis Determination of suitable seminar topics based on an intensive market analysis Preparation of a questionnaire evaluation of the most requested seminar topics Target: Seminar topics should be geared to the participants requests

Step 2: Evaluation of the survey

Most requested seminar topics 1.Development and successful marketing of package tours with nature experience 2. Environmental and energy consultancy 3.Improvement of service-quality & innovative service-ideas 4.Guidelines for creating a natural „feel good atmosphere“ in a hotel most important less important

Seminar 1: Development and successful marketing of package tours with nature experience seminar content: - package tours with nature experience - why the development makes sense -Nature Tourism: current market trends - Step by step: 10 steps leading to a successful package tour with nature experience -Best-Practice-Examples: How do others deal with nature-package tours? Learning target: From the idea to the product – the easy way to a successful package

10 steps leading to a successful package tour Market observation and definition of targetgroup Be creative Price calculation Longtime quality assurance Identification of the most effective way to sell the product Find suitable partners Concrete specification of the product Communication of the finished product Product launch Situation analysis (identifikation of USP)

Step 3: Research on seminar contents Seminar 2: Environmental and energy consultancy Learning target: Modern methods and innovative concepts that lead to a reduction of energy costs seminar content: - Modern environmental technology - Huge potential for Cost-Reduction - How to implement modern environmental technology in hotels with small money

Step 3: Research on seminar contents Seminar 2: Environmental and energy consultancy

Step 3: Research on seminar contents Seminar 2: Environmental and energy consultancy = L Savings for each shower a reduction from 33 Liters to 7 Liter means for 1 shower: 5 Min. showertime x 7 L= 35 L per day x 365 days = L for a hotel with 50 showers = L 5 Min. showertime x 33 L= 175 L per day x 365 days = L

Step 3: Research on suitable seminar contents and Determination of learning targets

Step 3: Research on suitable seminar contents and Determination of learning targets

... a calculation fo 6 cooling chambers!

Seminar 3: Improvement of servicequality Learning target: Reveal your weak-points and use your potential! seminar content: -How can I achieve customer satisfaction? -Weak-point analysis -Feedback-management -Lack of servicequality: feasible solutions -Innovative service ideas: elate your guests!

Seminar 3: Improvement of servicequality High satisfaction Delighted Threshold / Basic (must haves) Low satisfaction Disgusted Fully implement high quality performance Absent quality or performance not achieved Exciters & delighters Performance

Seminar 4: Guidelines for creating a natural „feel good atmosphere“ in a hotel Learning target: Financial weakness, declining guest-rates due to acute requirement of renovation ? Practicable methods out of the dilemma! Preliminary seminar conception: - feel good atmosphere? What does this mean? - Impact of colours, light and materials on human beings - improvement opportunities - practical examples

Seminar 4: Guidelines for creating a natural „feel good atmosphere“ in a hotel acute requirement of renovation „investment-jam“ financial weakness Declining Guest-Booking necessary investment impossible circle vicious

Schedule: Seminars 1 & 2 Development and successful marketing of package tours with nature experience Environmental an energy consultancy Calender week 42/43 (October 16th-27th) Mecklenburg Western Pomerania Lower Saxony Schleswig-Holstein

Schedule: Seminars 3 & 4 Improvement of servicequality Guidelines for creating a natural „feel good atmosphere“ in a hotel Calender week 37/38 (September 11th-22nd) Mecklenburg Western Pomerania Lower Saxony Schleswig-Holstein

Current activities - Selection of suitable seminar places and locations - Evaluation of suitable convention centers/conference-hotels - Consultation with experts of different contents - invitation of potential participants, -Many detail-research

Planned activities for the next months - Preparation of hand-outs / manuals for the seminar, - Programming of the attended webpage with discussion-forum, - realization of the seminars and individual coachings, - Starting organization the seminars in Poland.

Thank you very much for your attention!! For more information please contact us: +49 (0)

Structure WP 1 Service Centre  Information & Service Hub „Yepat“  Capacity Building / Training WP 2 Methodologies & Strategies  Toolbox  Sustainability Check  Strategy Factory WP 3 Pilot Projects  Tourism & Agriculture  Tourism & Nature  Tourism & Culture  Tourism & IT