Mobile Advertising Models 6 th Annual Global Mobility Roundtable 2007 – Los Angeles June 1, 2007 A Meteor Worldwide Company

2 About Pliq Original Content Creation Re-purposed Content Production Resources Mobile Marketing Mobile Content Delivery Content Production Branded Entertainment Product Integration Celebrity Seeding Events/Sponsorship Corporate Alliances Mobile White Flower Entertainment A Meteor Worldwide company  Core competency in Branded Entertainment  Original content creation capability via White Flower entertainment Founded in 2006 Headquartered in Los Angeles, CA Pliq Services  Mobile Marketing Services  “Pliq Flicks” – original brand-sponsored mobile episodes Established partnerships with top Hollywood content Deep marketing agency and brand company relationships

3 U.S. Wireless Market Overview Source: Moors & Cabot, Pliq Analysis ~ 200 million U.S. mobile subscribers Penetration rate nearing 75% Carriers looking to differentiate themselves via the introduction of Value Added Services (VAS)

4 Future Enhanced 3G3G (Today)Low Speed Today Text Messages PicturesMultiMedia AnalogAnalog-DigitalDigital Only Location sensitive marketing “Credit Card with an antenna” ClipsStreaming Interactive Ringtones Download Streaming Dual-ModeWifi+Digital Voice SMS/MMS LBS/mCommerce Video Ringtones/Music/Gaming Data Access Services are being deployed more frequently… Services evolve over time … Services are proliferating … Mobile Value Added Services

5 Mobile Video – Accelerators vs. Brake Factors AcceleratorsBrake Factors Innovative business models required!! 3G & 4G Networks Short Codes Subsidized Content Content Variety Ease of Payment Smart Handsets Pricing Ease of Use Interoperability User Awareness Handset Presentation

6 Mobile Video Business Models  Consumers pay a recurring fee for access to video content  Consumers pay on a per download basis  Advertising is combined with video content  Free to consumers Mobile Advertising Subscription On Demand

7 U.S. Mobile Video Consumer Needs Consumers are interested in viewing mobile video… No (56% ) Yes (44% ) Types of mobile videos consumers are interested in viewing % of Cell Phone Users Source: Jupiter Research; Pliq analysis

8 U.S. Mobile Video Consumer Needs (cont.) Source: Jupiter Research; Pliq analysis Yes (44% Mobile services consumers are currently paying for …But consumers are not willing to pay for mobile video Yes (19% ) No (81% )

9 The Advertiser Revolt

10 Virtually Unlimited Carrier Controlled Any Content vs. The Walled Garden

11 Industry Validation Of Mobile Advertising Business Model

12 Industry Validation Of Mobile Advertising Business Model (cont.)

13 What Is Brand Sponsored Content? Content integrated or associated with a Brands marketing message Brands associate with entertaining content via:  Product integration  Banner ads  Video Ads

14 Value of Brand Sponsored Mobile Content  Engage consumers with brands marketing message using entertaining content  Create direct relationships with consumers allowing brands to subsequently direct market to those consumers  Additional info on brand’s products and services is easily accessible to consumers  Connect with consumers via their most personal device, the mobile phone  Mobile content is free  Easily share mobile videos with friends For Brands For Consumers

15 Case Study - Toyota & Fox Created a series of mobisodes based on the hit drama “Prison Break” called “Prison Break: Proof of Innocence” Each mobisode starts with a 10-second marketing message showcasing the Yaris and select mobisodes integrated the Yaris into the story line Series is comprised of 26 two-minute mobisodes and is distributed through the Sprint Network

16 © 2006 Pliq – All Rights Reserved Pliq Flicks Short FilmsSneak Peaks & Behind- the-Scene Arts/Entertainment Review Sports Programming Stand-Up Comedy Teenage Soap / Drama Original Content Soaps & Telenovelas for Teens and young women Food/Cooking shows for women Comedies (stand-up and short features) for young men Dramas (action, mystery) for young men Repurposed Content Animated features for young men Fashion/beauty/hair for young women “Back stories” from films/TV shows for all demographics Longer form add-ons for all demographics Art/entertainment for all demographics

17 “Everybody’s (traditional media companies) basically putting their toe in the water. We’re all aware how hugely significant this (mobile video) is going to become both culturally and financially in the next couple of years.” -Leslie Moonves, CEO, CBS Corporation “Watching video on cell phones could eventually easily surpass demand for games, ringtones and wallpapers and reach 100% of the population.” -Rob Hyatt, Executive Director of Mobile Content, Cingular “The Days of doing a TV spot and reaching everybody are dwindling. The mobile phone is very personal, and it’s always with you.” - Jon Raj, Visa, New Media Chief

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