Pencils by Design Pencilsbydesign.com MIS300 T-Th 5:20-7:20pm Group 4 Jina Fong Katherine Tornstrom Adrianna Vidal.

Slides:

Advertisements

Similar presentations

PLACE. This all about the distribution of the product to the customer. How the firm gets its product to the market.

Advertisements

Retailing and Wholesaling

On Target Group Coaching

E-Travel The World, Inc MIS 300 Tuesday 3:10 – 5:15 pm Group 4 Edgar Hueramo Rie Kamiya Karina Lopez

Chapter 9 (Sections 9.1 and 9.3)

Norton UniversityE-commerce in Action1 PART THREE E-commerce in Action.

By: Leigh Blackmon, Justin Napier, Sara Ratliff, and Brian Roundtree

4.2 Marketing Planning Chapter 25 Part 1. Marketing Planning A formal document which outlines the details of how a business plans to achieve its marketing.

COMPETITIVE FORCES Prepared by: Mahmoud Dalloul Supervisor: Ms. Yasmin Al Bobo UP 3( )

Porter’s Five Forces Michael Porter

Chapter 13 Retailing and Wholesaling. What is Retailing? Includes all the activities Involved in Selling Goods or Services Directly to Final Consumers.

Components of the General Environment

12-1 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 Pricing, Distributing, and Promoting Products.

Topic 1: Gaining Competitive Advantage with IT

PRODUCT DEVELOPMENT AND MARKETING. Product Development & Marketing PRODUCT DEVELOPMENT Think of it like baking a cake….. What are the ingredients? Who’s.

RETAIL & WHOLESALE. Remember! Sell, sold, sold (v.) Seller(n.) Wholesaler (n.), Salesperson(n.) the sale of a car(n.sg. one-term sale) Vs. annual sales,

Fourth Edition Copyright ©2003 Prentice Hall, Inc. PART Understanding Principles of Marketing.

Unit Place pg. 576.

JEOPARDY!!!!! Round Advertising Part Advertising Part 1 Promotional.

Selling & Distribution

Porter 5 Forces Analysis

Marketing and Distribution

Distribution Strategies Retailing and Wholesaling

© 2012 Cengage Learning. All Rights Reserved. SLIDE MARKETING (part 2) Price and Distribute Products Goal 1Discuss how the selling price of a product.

Evolving customer behavior Highly competitive market, with new entrants Changing Technologies.

Topic 4 Marketing The role of marketing. Learning objectives Understand what marketing is and the role of marketing Asses the main features of markets,

 Def: The coordination of manufacturers, suppliers and retailers working together to meet a customer need  Distribution involves the locations and methods.

Wizards of the Coast. Strengths Magic the gathering Brand Loyalty Unique Product Explosive Growth Employee Loyalty Competitive Advantages Sustainability.

Distribution Where do products come from?. Channels of Distribution The path from manufacturer to the final user Business – industrial user Person - consumer.

3. Competitive Forces Model Companies must contend with five competitive forces which you need to analyse (Figure 4-6) : 1Threat of new entrants 2Bargaining.

Chapter 21 Channels of Distribution. Distribution 21.1 After finishing this section you will know: After finishing this section you will know: The concept.

Business Driven Technology Unit 1

VS. CONSULTANTS: Jack Chang Maria Dimoka Matthieu Guibourge Hiroo Oda

RETAIL & WHOLESALE. Remember! Sell, sold, sold (v.) Seller(n.) Wholesaler (n.), Salesperson(n.) the sale of a car(n.sg. one-term sale) Vs. annual sales,

Business in Action 6e Bovée/Thill Distribution and Marketing Logistics Chapter 15.

PLACE  It is the final component of the 4 P´s of the marketing mix.  Place refers to the distribution of a product, for example: how to get to the consumer.

McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Evaluating a Company’s External Environment.

2-1 Environmental Analysis  Managers must understand how the environment affects their organization  It is difficult to predict how certain events will.

The Entrepreneurial Process: Model of Competitive Forces Patterns of Entrepreneurship Analytical Tools.

Marketing Definition of Marketing (it’s not just selling) Marketing is… … the strategy of bringing consumers and products together… …from product development.

Page 13-16; 16.6b-16c: Strategies Porter’s 5 Force Model Task 1 Task 2 IT for a Competitive Adv 1.

Richard Mansour Sukhdeep Kooner Joseph Larios

An Analysis of the National Football League Ticket Market By Mike Lloyd, Frank Kingston, Ryan Zink Introduction In our analysis of the NFL ticket market.

Where do products come from?

Why should I as a small business owner have a web site?

Place. What does Place mean in the 4 P’s? Where buyers look for your product or service.

Entrepreneurship Unit 2.2 Analyzing a business’s competitors and industry.

PowerPoint Presentation by Charlie Cook Copyright © 2005 Prentice Hall, Inc. All rights reserved. Chapter 11 Pricing, Distributing, and Promoting Products.

RETAIL & WHOLESALE. Remember! Sell, sold, sold (v.) Seller(n.) Wholesaler (n.), Salesperson(n.) the sale of a car(n.sg. one-term sale) Vs. annual sales,

STRATEGIC MANAGEMENT II Porter’s five forces module.

Distribution Where do products come from?. Channels of Distribution The path from manufacturer to the final user Business – industrial user Person - consumer.

Channels of Distribution Unit 2, Lesson 3 Copyright © Texas Education Agency, All rights reserved.

Chapter2 COMPETING WITH INFORMATION TECHNOLOGY. Goal: Introduces fundamental concepts of competitive advantage through information technology and illustrates.

1 IS Theories & Practices On Competition IS 655: Note 2 CSUN Information Systems.

Industry Analysis You must identify:  Sales potential of your product  Your competition.

Marketing Mix Place. Learning Objectives To understand the channels of distribution business might use when they grow To understand how distribution channels.

MGT211 Introduction to Business Lecture 30. Agent A person who brings buyers and sellers together. People who are technically sound. Work for both parties.

4.08 CHANNEL MANAGEMENT & ITS ROLE IN MARKETING

Marketing Mix Place.

Topic: Management of Distribution Unit: Distribution

The Entrepreneurial Process: Model of Competitive Forces

Porter’s Competitive Forces dan Value chain

Porter's Five Forces A MODEL FOR INDUSTRY ANALYSIS

Strategic Management B O S.

Financial Bliss Porter’s Five Forces and porter’s value chain

Pricing, Distributing, and Promoting Products

STRATEGIC ANALYIS OF BUSINESS

Michael Porter Competitive Strategy

POWER OF SUPPLIERS IS HIGH WHEN:

Business Opportunities

Presentation transcript:

Pencils by Design Pencilsbydesign.com MIS300 T-Th 5:20-7:20pm Group 4 Jina Fong Katherine Tornstrom Adrianna Vidal

Our Mission We are focused on supporting the educational and business community with affordable yet high quality products for use inside and outside of the classroom and boardroom.

Business to Business Sell to retail outlets –School supply stores –Stationary stores Businesses can order in bulk

Business to Consumer Online Magazines Television –Individual customization

Location Online –Headquarters in Bakersfield, Ca Produced in China Low costs Distributed out of Anaheim, Ca

Source of Revenue Straight forward revenue from products –Internet, magazine, telephone, and televised sales of our product Supplier Contracts

Distribution Direct Mail Retail Outlets –To independent merchants or chains TV & Cable –Direct marketing –Home shopping channels

Company Existence Website & TV advertising Teaching & business magazines Flyers Mailing lists School/business supply stores Stationary stores

Industry Analysis Industry Rivalry –Few competitors Threat from new rivals –Updated products Supplier Power –Discounted bulk orders Buyer Power –Competitive costs

Our Competitive Advantage Cost leadership –Affordable prices Differentiation –Durability & customization Substitutes –Mechanical pencils, pens, etc.

E-Commerce Business Process Diagram Distribution Center (Anaheim) AdvertisingConsumersBusinesses