Fundraising Benchmarks to determine Institutional Readiness
Outline 1) Readiness Assessment How ready is your institution to initiate fundraising activities on a “macro” scale? 2) Critical Success Factors What are key critical success factors? 3) Internal Culture Required What culture internally will ensure success / results?
Requires: Examination of the university’s current and anticipated funding sources Comprehensive review and understanding of the university’s funding needs Consideration of the strengths / areas of lesser strength Assessment of the fundability of key needs and feasibility of finding $$$ Consideration of the institution’s values and culture Assessing Institutional Readiness
What is your current reality? Decreased or flattening government support Increased operating / capital needs Decentralized vs. centralized environment Funding / fundraising history Rotational leadership Assessing Institutional Readiness
Current Reality… Internal: Policy and attitude limitations Internal politics / priorities Financial resources available External: Profile and reputation of institution External philanthropic/partnership culture Where are your opportunities? alumni/volunteers/ambassadors Assessing Institutional Readiness
Fundraising unit as “academic support unit” Targeted consultation – run to your strengths! Compelling “case for support” rooted in academic mission (institution, faculty) Strong, committed university leadership Fundraising must be complementary to existing partnerships Critical Success Factors
Strong public image Fundraising policies and protocols (e.g.) gift acceptance Clear accountabilities and communication Adequate resources financial and human institutional leadership fundraising/development resources volunteers/ambassadors Critical Success Factors (cont’d)
Fosters: Collaboration “Donor-centred” approach Long-term programme vs. short-term “fix” Required Internal Culture
Fosters… Accountability and transparency with key internal and external stakeholders Commitment to “relationship management” High degree of trust and respect for all those engaged in fundraising Required Internal Culture (cont’d)