1 Dingman Center for Entrepreneurship Smith School of Business University of Maryland HCIL Annual Symposium May 31 st, 2007

2  Venture Creation Process  Ideation  Entrepreneurial Mindset  Assessment  Start the Business  Implementation  Iteration Agenda

3 Ideation Iteration Assessment Implementation Opportunity Evaluation: Venture Creation Process Systematize the process Disciplined decision Virtuous cycle Think Big Ideas Find a Business Model Prove Improve THIS HCI MODEL IS THE SAME AS THE VENTURE CREATION

4  My Definition…….. Entrepreneurial Definitions  Create Value!

5 Finding an Opportunity (IDEATION)

6 Global Indicators

7 Interface is Everywhere

8 Find a Business Model that works (Assessment)

9 Finding a Model

10 What fails Static experiences Complicated Distracting Inefficient Incomplete

11 1.Problem 2.Addressable Market 3.Your Solution 4.Team 5.Worthwhile IMPLEMENTATION  Five Questions

12 Market Challenges

13 Is it Worth it?

14 ITERATION  Improve the Model: Venture Creation Process Ask the right questions Learn from your mistakes Think BIG IDEAS!

15 Summary  Solve a real problem  Understand Customers  Implement  Low Tech/Low Cost Rollout strategy  Leverage your Skills  Iteration  Improve the Experience

16 Guidelines for Success