 Use to clarify, not obfuscate  Be gentle on the eyes  Need to print?  Use differentiable colors and symbols

 How to present results › Visualization usually refers to dynamically created results  Data  Information › Information design usually refers to crafted piece  Edward Tufte Edward Tufte

- Width of band shows size of army at each position. - Black band shows retreat tied to temperature and time

DataInformationKnowledgeAction

 Data – a collection of facts made up of text, numbers and dates: Murray /18/86  Information - the meaning given to data in the way it is interpreted: Mr. Murray is a sales person whose annual salary is $35,000 and whose hire date is July 18, 1986.

 Data › Unprocessed  Information › Organized and communicated  Knowledge › Evaluated and usable

storage space for information (vs. spreadsheet: data)

A filing cabinet, an address book, a telephone directory, a timetable, etc.

 Making information useful  Making information easily accessible  Integrating information

Name: Barry Harris College: Business Tel: Name: Barry Harris u Field u Record –A collection of data about an individual item –A single item of data common to all records u Table –A set of related records

Basic elements of content

Records Fields Name PhoneCollege Graffrgraff Pharmacy Harrisbharris Business Ipswichzipswich Journalism

To ensure that each record is unique in each table, we can set one field to be a Primary Key field. A Primary Key is a field that that will contain no duplicates and no blank values. Foreign Keys link to data in other tables Name PhoneCollege Graffrgraff Pharmacy Harrisbharris Business Ipswichzipswich Journalism

 Tables  Forms  Queries  Reports

 A friendlier view of the database  Used for data input, display and printing

 A means of asking questions (querying) of your data  Can look across tables

 If the query is a question......then the report is its answer  Tailored to the needs of the user  Allows you to group and summarize data  Cannot edit

 Function can be performed › When name associated with data  BUT other tools exist to make it easier › User need not understand as much › Handles routine operations  ACCESS

eggs milk bread cheese plates napkins trash bags eggs cheese sour cream bread chips soup milk eggs bread butter cheese gum soda bread eggs milk cheese diapers juice Diapers and beer? Super Bowl Sunday?

 BabyNames BabyNames  Pandora Pandora  Half.com Half.com

 Recommending Movies  Predicting Ratings  Data-Mining Contest: › Release rating data, sans “identifying information” › Prize awarded Prize awarded › Additional contests: canceled 

 “people you may know” › Ex-boyfriend/girlfriend you don’t want to talk to…EVER › Person who used to bully you  “reconnect” › Person in coma in Australia