Presented By: Johnny Chau, Katherine Leung, Sona Lim, Jayann Raguini, Eric Woo, Tiffany Wu.

Slides:

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Presentation transcript:

Presented By: Johnny Chau, Katherine Leung, Sona Lim, Jayann Raguini, Eric Woo, Tiffany Wu

Background Current campus Web is limited Seek an alternative option for students Provide additional features and applications

Charge to the DHC Team Survey students Present a plan for introduction and promotion Simplify transition from Geckomail

Gmail Pilot Winter Break 2008 –3,000 randomly selected students invited to participate 306 students participants Studied impact and implications for UC Davis Evaluated

Experiment Test Cases

Facebook

The Aggie

Flyer

Survey Students Face Question –Have you recently heard about the optional Gmail service that UC Davis will implement? Branch Question –How?

Page Views gmail.ucdavis.edu May 9303 May May May May May 14690

n = 5046

n = 1133

n = 1121

Findings Increase duration of promotion Coordinate timing of survey

Recommendations Facebook: Video/Pictures Students Q&A Post items Message members*

Recommendations The California Aggie Front page article* Ads*

Recommendations Fliers Catchy slogan Incorporate Gmail theme: color schemes Distribution Key information

Thank You Sponsors: Roger Ashton Gaston DeFerrari Babette Schmitt Caren Weintraub Also: Stephen Cheung Kathy Davis Nate Delaney-Busch Carrie Devine Jacquelyn Flatt Ann Orel

Questions?