Sixth Edition 1 M a n a g e m e n t I n f o r m a t i o n S y s t e m s M a n a g I n g I n f o r m a t i o n T e c h n o l o g y i n t h e E – B u s i.

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Sixth Edition 1 M a n a g e m e n t I n f o r m a t i o n S y s t e m s M a n a g I n g I n f o r m a t i o n T e c h n o l o g y i n t h e E – B u s i n e s s E n t e r p r i s e Irwin/McGraw-Hill Copyright © 2004, The McGraw-Hill Companies, Inc. All rights reserved. C h a p t e r James A. O’Brien 7 Electronic Commerce Systems

Sixth Edition James A. O’Brien 2 M a n a g e m e n t I n f o r m a t i o n S y s t e m s Irwin/McGraw-Hill Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. Electronic Commerce Technologies

Sixth Edition James A. O’Brien 3 M a n a g e m e n t I n f o r m a t i o n S y s t e m s Irwin/McGraw-Hill Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. Major E-Commerce Categories Business to Business (B2B) Business to Consumer (B2C) Consumer to Consumer (C2C)

Sixth Edition James A. O’Brien 4 M a n a g e m e n t I n f o r m a t i o n S y s t e m s Irwin/McGraw-Hill Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. Process Categories of E-Commerce Catalog Management Access Control & Security Access Control & Security Profiling & Personalizing Profiling & Personalizing Search Management Content Management Workflow Management Event Notification Payment Collaboration & Trading Collaboration & Trading

Sixth Edition James A. O’Brien 5 M a n a g e m e n t I n f o r m a t i o n S y s t e m s Irwin/McGraw-Hill Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. Success in E-Commerce Selection & Value Performance & Service Look & Feel Advertising & Incentives Personal Attention Community Relationships Security & Reliability Some Key Factors for Success in E-commerce

Sixth Edition James A. O’Brien 6 M a n a g e m e n t I n f o r m a t i o n S y s t e m s Irwin/McGraw-Hill Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. E-Commerce Success Marketplaces Many to One Many to Many One to Many Some to Many Many to Some Marketplaces

Sixth Edition James A. O’Brien 7 M a n a g e m e n t I n f o r m a t i o n S y s t e m s Irwin/McGraw-Hill Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. Strategy Decision – “Bricks vs. Clicks” Spin Off Strategic Partnership Joint Venture In-House Division BRICKSBRICKS CLICKSCLICKS (Separation) (Integration) Greater Focus More Flexibility Venture Funding Established Brand Shared Info Purchasing Leverage Distribution efficiencies Barnes&Noble.com RiteAid.comKBKids.com OfficeDepot.com