Bob Bontrager Christine Kerlin January 28-29, 2008 Core Concepts of Strategic Enrollment Management Consultation with Clackamas Community College

What is Strategic Enrollment Management (SEM)? Strategic Enrollment Management (SEM) is a concept and process that enables the fulfillment of institutional mission and students’ educational goals. 2

Guidelines for a Successful Consultation Campus-wide engagement and collaboration Honest, respectful conversations Rethinking prior assumptions Understanding the past, planning for the future Action orientation Measureable goals Accountability

The Purposes of SEM are Achieved by… Establishing clear goals for the number and types of students needed to fulfill the institutional mission Promoting students’ academic success by improving access, transition, persistence, and graduation Promoting institutional success by enabling effective strategic and financial planning 4

The Purposes of SEM are Achieved by… Creating a data-rich environment to inform decisions and evaluate strategies Improving process, organizational and financial efficiency and outcomes Strengthening communications and collaboration among departments across the campus to support the enrollment program 5

6 Traditional Enrollment Perspective Recruitment/ Marketing Admission Orientation Co-curricular Support Academic Support Retention Financial Support Classroom Experience The Student Success Continuum Student’s College Career Attain Degree/Goal

7 The SEM Perspective Recruitment/ Marketing Admission Orientation Co-curricular Support Academic Support Retention Financial Support Classroom Experience The Student Success Continuum Student’s College Career Attain Degree/Goal

8 Starting point for long term success The Enrollment Hierarchy of Needs Typical starting point Meeting Goals Tactics Strategies Data Clear Mission and Goals Enrollment Infrastructure Structure, Staffing, Skills, Systems, Service

9 The Concept of Optimum Enrollment Physical Capacity Undergrad/ Grad Residency Program Capacity Special Skills Academic Profiles Majors Ethnicity Institutional Mission

10 Not one goal, but many… RECRUITMENT RETENTION TRANSFERS HEADCOUNT ENROLLMENT GENDER EXISTING MARKETS NEW MARKETS YOUR GOAL HERE NONRESIDENTCOURSES AGE FIRST YEAR STUDENTS DUAL ENROLLMENT RACE/ ETHNICITY TARGET HIGH SCHOOLS PROGRAMSFTE/SCHRESIDENT