Mango IPGO project By PomPom&Co 1

What is Mango? -MANGO is a prestigious multinational company dedicated to the design, manufacture and marketing of clothing garments and accessories for women -MANGO opened its first shop in 1984 on Paseo de Gracia (Barcelona, Spain) -Nowadays is the second export company of spanish textile sector 2

Their business dream Without losing their values that are a basic part of Mango: harmony, humility and human warmth. “To be present in every city in the world” 3

Mango Franchise formula Why a Franchise? -Franchises: 92% probability to survive the first 2 years of activity. -Non-franchised business: expectative of 15%. -Results of the use of franchises:  A quicker growth due to the less risk  An improvement of the profitability  Take advantage of the scale economies  A decentralization of the management 4

Mango Franchise formula -The one who buys the franchise doesn’t buy Mango’s Clothes but gives the right of the local and assumes the costs of the decoration. It is the central who controls that the stands are always full of their products. -Moreover, the advanced informatic system based in the just-in-time principle, permits the owner to communicate online with the central to ask for what he needs in an immediate way. 5

Mango nowadays -MANGO has over employees, of which work at the company’s central offices in Palau-Solità i Plegamans (Barcelona). -Beyond the statistics there is a young and enthusiastic team with an average age of 30 and which is 82% female. 6

The keys to their success The keys to their success can attributed to three factors: ConceptConcept TeamTeam Logistics System.Logistics System. 7

Where can we find Mango < All over the world! More than 1000 stores in 89 countries located on the five continents 8

Opening soon 1 shop in Azerbaijan 3 shops in China 1 shop in France 1 shop in Georgia 2 shops in Indonesia 1 shop in Lithuania 1 shop in Morocco 1 shop in Portugal 1 shop in Qatar 1 shop in Romania 2 shops in Russia 2 shops in Saudi Arabia 2 shops in Spain 1 shop in USA 9

Expansion 10 One of its goals is to triplicate their actual number of shops within the next 10 years and within the next four, duplicate their benefits. That’s why, recently, Mango decided to be present in international airports too, such as Barajas Airport in Madrid, Canada, Hong Kong, United Kingdom, and two more in Germany.

Expansion 11 Moreover, they created new boutiques “Mango Touch” specialised in accesories. For the moment, there are only 5 shops (one in Spain, two in France, one in Russia and one in Andorra) but they are planning to open 15 more during this year.