Monday, July 13, 2015Websa Technology Ltd. © of 33 May 12 th, 2006
Monday, July 13, 2015Websa Technology Ltd. © of 33 Agenda Introduction Background Technical Features & Future Improvements Business Component Conclusion Q&A
Monday, July 13, 2015Websa Technology Ltd. © of 33 Introduction – Who We Are Wilson Kwong Andy Leung Stephen Au-Yeung Edwin Wong Bobby Ho CEO CFO COO CTO (Hardware) CTO (Software)
Monday, July 13, 2015Websa Technology Ltd. © of 33 Introduction – The Opportunity Increased Wireless Subscribers Cell phone radiation during extended calls Signal strength of cell phones Ergonomic concerns of small cell phones
Monday, July 13, 2015Websa Technology Ltd. © of 33 Introduction – Market Comparison TelusRogersFido $25$32$25 Basic land line 150 weekday 1000 Evening and weekend Fido to Fido 100 weekday $25 x 12 months = $300 / yr savings AT LEAST!
Monday, July 13, 2015Websa Technology Ltd. © of 33 Introduction – Current Solutions PhoneLabs’ Dock-N-Talk –Similar product –Wired connection between cell phone and home phone Motorola –Can only support dedicated cordless home phones by Motorola
Monday, July 13, 2015Websa Technology Ltd. © of 33 Introduction – Our Solution Wireless Mobile-Dock –Allow users to make out-going calls and receive in-coming cell phone calls through their off the shelf telephone –No Land Line required –Multi-cell phone support
Monday, July 13, 2015Websa Technology Ltd. © of 33 Introduction –Target Market Current Target Market –People always on the go –Business people –Students –Single person household Future Target Market –Family Households –Small Businesses
The System
Monday, July 13, 2015Websa Technology Ltd. © of 33 Overall System Structure
Monday, July 13, 2015Websa Technology Ltd. © of 33 Base Station Module - Overview Mobile Phone SMPI Base Station Wireless Transmission Unit Interface between the Mobile Phone and the Wireless Mobile-Dock system Extract the mobile phone signals Receive the corded phone signals
Monday, July 13, 2015Websa Technology Ltd. © of 33 Base Station Module - Software AT Command to control to pick up phone call, dial phone call and terminate phone call Monitor the cell phone state by reading the return packets from the cell phone
Monday, July 13, 2015Websa Technology Ltd. © of 33 Base Station Module - Hardware
Monday, July 13, 2015Websa Technology Ltd. © of 33 Base Station Module - Hardware Mobile PhoneMAX232InverterMCU RS232 Serial Data Cable MAX232 Communication Interface Signal Inverter Microcontroller
Monday, July 13, 2015Websa Technology Ltd. © of 33 Receiver Station Module - Overview Home Phone SMPI Receiver Station Wireless Transmission Unit Interface between the Home Phone and the Wireless Mobile-Dock system Extract the home phone signals Receive the cell phone signals
Monday, July 13, 2015Websa Technology Ltd. © of 33 RSM - Overview Plug & Play Interfacing with a normal telephone Provides normal Call Progress Tones –Dial Tone –Reorder Tone Detects DTMF Tones Provides proper ring voltage to ring telephones
Monday, July 13, 2015Websa Technology Ltd. © of 33 RSM - Hardware Call Progress DTMF PIC Microcontroller DAA
Monday, July 13, 2015Websa Technology Ltd. © of 33 Wireless Transmission Module (WTM)
Monday, July 13, 2015Websa Technology Ltd. © of 33 WTM – Overview
Monday, July 13, 2015Websa Technology Ltd. © of 33 WTM – Radio CC1100 by Chipcon Simple to use –Auto packet handling / filtering –Internal buffer (60 bytes) Available in “plug and play” module
Monday, July 13, 2015Websa Technology Ltd. © of 33 WTM – Radio
Monday, July 13, 2015Websa Technology Ltd. © of 33 WTM – Time Division Duplex
Monday, July 13, 2015Websa Technology Ltd. © of 33 WTM – Time Division Duplex
Monday, July 13, 2015Websa Technology Ltd. © of 33 WTM – Current State 2 way voice communication Command data cannot be sent during voice communication –TDD period (too short) –More powerful processor –Voice compression
The Business Aspects
Monday, July 13, 2015Websa Technology Ltd. © of 33 Cost and Budget Initial Estimation: $700 Prototype Cost: $1000 Projected Price Breakdown: Microcontroller: $10Crystal Oscillator: 50¢ RF Radio: $10SLIC: $10 DTMF: $5Other Electronics: $2 PCB: $2Packaging: $5 Total Cost: $42.50
Monday, July 13, 2015Websa Technology Ltd. © of 33 Potential Profit $100 - $120 CDN retail price 10, ,000 units sold in the first year Market aim for America and Asia Potential revenue: $1million - $5million
Monday, July 13, 2015Websa Technology Ltd. © of 33 Marketability 3 Billion wireless subscribers projected in 2008 Quarter million cell phones shipped in 2006 Q1 according to ZDNet Asia is a rapidly growing market Worldwide market potential
Monday, July 13, 2015Websa Technology Ltd. © of 33 Future Expansions Support multiple cell phone models Central routing supporting multiple BSMs and RSMs VoIP Bluetooth connection between cell phone and BSM
Conclusion
Monday, July 13, 2015Websa Technology Ltd. © of 33 What We Learned Telephone interfacing Cell phone interfacing Wireless communications –Time Division Duplex Importance of proper development tools Importance of timely and sufficient parts sourcing Importance of team and time management
Monday, July 13, 2015Websa Technology Ltd. © of 33 Acknowledgements Andrew Rawicz Steve Whitmore Fred Heep Brad Oldham
Monday, July 13, 2015Websa Technology Ltd. © of 33 Q&A Any Questions?