What is Media? TV and Movies Music and Radio Billboards, Magazines, and Newspapers

The average girl watches over 20 hours of TV a week. The average person sees between ads a day (all kinds of media). 1 out of 11 ads have a direct message about beauty.

Girls are more likely than boys to use magazines as their primary source of information regarding diet and health. Women’s magazines have over 10 times more advertisements about weight loss than men’s magazines

95% of females have dieted at some point in their lives. 80% of ten-year-old girls have been on a diet. At any given time, over 50% of American women are on a diet.

Trying to look like models in the media leads girls into unhealthy eating habits 69% of girls said that fashion magazine pictures influence their idea of the perfect body shape 47% of girls said they wanted to lose weight because of magazine pictures In most mainstream magazines, shapes and sizes of bodies are altered through special editing processes

70% of girls say they have wanted to look like, dress, or fix their hair like a character on television. 31% of girls say they have changed something about their appearance to be more like a television character.

The Changing Shape of Beauty YearBody ShapeHeightWeight 1950’s - 60’s Full figured shapes 5’8”132 lbs. 1980’s Taller, thinner, visibly toned 5’8”117 lbs. Early 1990’s Ultra thin, no curves, pre-teen look 5’10”110 lbs. Late 1990’s Narrow hips and large breasts 5’10”110 lbs.

The average North American woman is 5'4" and 140 lbs