Report parts Prefatory partsMain body of the reportAppended parts

Prefatory parts Title page Letter of transmittal Letter of authorization Table of contents Objectives Results Conclusions Recommendations Summary

Main body of the report Introduction Methodology Area 1 Area 2 Final area Results Limitations Conclusions and recommendations

Appended parts Data collection forms Detailed calculations General tables Bibliography

Message CommunicatorAudience EncodingDecoding Communication Field of Experience The Communication Process

"I have a spelling checker It came with my PC; It plainly marks four my revue Mistakes I cannot sea. I've run this poem threw it, I'm sure your pleased too no, Its letter perfect in it's weigh, My checker tolled me sew." -Janet Minor

The Research Report Objectives: Explain why the research was done. State the specific research objectives. Explain how the research was done. Present the findings of the research. Provide conclusions and recommendations. To become aware of the primary roles of a research report. The Research Report

Organization of the Report 1. Table of Contents 2. Background and Objectives 3. Executive Summary: a two to four page summary of findings, conclusions, and recommendations. 4. Methodology: a two to five page description of how the research was conducted. To learn how to organize and prepare a research report. The Research Report

5. Findings A detailed presentation of research findings. 6. Appendices Copy of the questionnaire Cross-tabulations Other supporting material To learn how to organize and prepare a research report. The Research Report

Means of Presentation Presentation software Microsoft PowerPoint to: Create bulleted charts Create different types of graphs Apply various special effects, full motion video, and sound. To learn how to organize and prepare a research report. The Research Report

The common reporting style in marketing has the following characteristics: Minimizes the use of words. Feeds information to clients in “sound bites.” Makes extensive use of bulleted charts. Makes extensive use of graphic presentation of results. To learn how to organize and prepare a research report. The Research Report

Interpreting the Findings and Formulating Recommendations Executive Summary Explains: Why the research was done What was found What the findings mean What action management should undertake To learn how to organize and prepare a research report. The Research Report

Conclusions Generalizations that answer the questions raised by the research objectives Recommendations Conclusions applied to marketing strategies Preparing the Report The culmination of the research effort. To learn how to organize and prepare a research report. The Research Report

To learn about personal presentations. The Personal Presentation Materials for the Personal Presentation Four aids 1. Presentation outline 2. Visuals Slide or overhead projector Laptop computer Presentation software 3. Executive summary 4. Copies of the final report

Making a Personal Presentation What do the data really mean? What impact do they have? What have we learned from the data? What do we need to do, given the information we now have? How can future studies of this nature be enhanced? What can make information such as this more useful? To learn about personal presentations. The Personal Presentation