Chapter 5 Legal & Ethical Issues; Privacy & Security Kristin Berglund Meredith Bratus Kathy Sypek

Childhood Obesity Fueled by Marketing Tactics  300% increase in the rate of U.S. children who are either overweight or obese Why??  Marketing Why??  Marketing 40,000 commercials/year, online advertising40,000 commercials/year, online advertising  Children are unable to judge the difference between ads and entertainment  Children are a vulnerable group  Ethical and legal concerns

Search Engines and Privacy  "Online Search Engines Help Lift Cover of Privacy"  Google: how it works  “Google hacking”  “Digital gatekeepers”  Crawlers  Effects of Google hacking Secure information that is being obtained through Google's search engine has lead to identity theft, bank account and credit card fraud. Secure information that is being obtained through Google's search engine has lead to identity theft, bank account and credit card fraud.  Relating to the text

A Key Weapon to Thwart Cybercrime  FBI’s Internet crime bust: Operation Cyber Sweep 125 arrests and indictments in the US 125 arrests and indictments in the US responsible for $100 million worth of crimes responsible for $100 million worth of crimes  Most of these cyber-crimes are money-driven: hacking into credit-card companies, banks, credit-reporting agencies’ databases, Phishing hacking into credit-card companies, banks, credit-reporting agencies’ databases, Phishing Increased broadband connections  increased understanding of how data centers deal with data Increased broadband connections  increased understanding of how data centers deal with data  What they suggest we can do: Build coalitions with law-enforcement agencies Build coalitions with law-enforcement agencies Give consumers the right information Give consumers the right information Train consumers Train consumers Create a system notifying consumers when credit file has been accessed Create a system notifying consumers when credit file has been accessed  Internet Marketing says: some complaints also involved employment (get-rich-quick, work-at- home) loans or insurance cost inflation. some complaints also involved employment (get-rich-quick, work-at- home) loans or insurance cost inflation. definition of “fraud” definition of “fraud” “Hackers” vs. “Crackers” “Hackers” vs. “Crackers”