Canada Feature Film Fund

2 Key changes to the Guidelines Implementation of modular guidelines, with distinct components or modules for each of Development, Production, Marketing and Performance Envelopes Publication of an Information Paper detailing the English language National Comparative Evaluation process

3 Key changes to the Guidelines A commitment to review the $1 million box office hurdle Films made By and About Canadians remain a priority Allowing the cost of cutting trailers outside of Canada as an eligible marketing expense Clarification of indicators used to help identify children’s films for the purposes of the calculation of Performance Envelopes

4 Decision Making Process In response to the box office objective Telefilm implemented a National Comparative Decision Making process in May 2002 Goal: To identify and support Canadian films with the greatest potential for audience success at the domestic box office Industry feedback suggests:  The goal of the National Comparative Process is clear  The process of how funding decisions are arrived at is unclear oAdvancement of projects requesting over $1million from the office of application to the National comparative oPrioritization of projects presented at the National Comparative

5 Evaluation & Prioritization Process National Comparative Scoring Grid - Each criteria scored out of 10 and weighted

6 Evaluation & Prioritization Process Scoring Grid – Canadian Content Each criteria is awarded one point for Canadian Content Bonus mechanism in place to prioritize films with significant Canadian elements

Highlights Increase in total market share of Canadian Films Show Canada 2004 Project Post-Mortems CAA Policy & Procedure Review (P&P) Feature Film Dashboard CFFF Renewal

8 Policy & Procedure Review (P&P) Phase II of Policies & Procedures = Feature Film Full documentation of Policies & Procedures in Feature Film  Applicant eligibility policy  Producer Fee and Corporate Overhead Policy  Completion Protection Policy  Recoupment Standards and principles of negotiation  Distribution Requirements  Completeness and readiness of application  National English Selective Procedures  Evaluation and Comparative Process  Standards for Creative Reports  Management of Performance Envelope Funds

9 Policy & Procedure Review (P&P) Project Post-Mortems – review of successful projects at the national level to assess our decision-making process and the anticipated versus actual success of the film Complete review of all marketing policies and procedures, including the introduction of standard marketing budget and final cost report

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12 Market Share of Canadian Films (data as of October 2004)

13 Canadian Box Office (data as of October 2004)

14 CFFF Renewal Year of Renewal = 2006/2007 Detailed renewal strategy is being developed by the Department of Canadian Heritage Key Milestones: –Fall 2004: briefings with stakeholders and the CFFF-AG on critical path and strategy approach –January 1, 2005: Data freeze –Winter 2005: evaluation and assessment –Fall 2005: performance report circulated to stakeholders and CFFF- AG –Fall 2005 – Winter 2006: Consultations –Winter 2006: draft Memorandum to Cabinet Explore e-cinema as a complementary national digital content distribution, projection and exhibition model (Joint initiative with the NFB) Eligibility of Large Format Film and Long Form Documentary to the CFFF

15 CFFF Renewal CFFF performance will be evaluated against key indicators established at the time of the policy’s inception (October 2000) –Capture 5% of the domestic box office –Increase average production budgets to at least $5 million –Increase average marketing budgets to $500,000 Industry is reaching average production and marketing budget targets Box office of Canadian films must show significant growth to reach 5% target by 2005 Improved performance of upcoming releases of Canadian films is critical

16 Deadline Dates Screenwriting Assistance Program May 3, 2005 October 11, 2005 Low Budget April 18, 2005 National Deadlines January 17, 2005 April 11, 2005 June 27, 2005 October 3, 2005 Regional Deadlines January 17, 2005 April 11, 2005 October 3, 2005