RKR Management Plan 1/25 – 1/28 The A-Team Dustin Marshbank ~ Service Manager Myeong-Jun Son ~ Line Manager Audrey Mangan ~ Beverage Manager Prunella Pui San Wong ~ Production Manager

Team Philosophy We value our employees as highly as we value our guests.

Mission Statement Create a positive learning environment where students can provide the guest with exceptional service.

Team Objectives 1. We expect 30% of our total quest to be new customers in the RKR. 2. Educate staff to be able to comfortably recommend at least 5 wines and 3 beers to guests. 3. Ensure timeliness by serving appetizers in 5 minutes, entrees in 15 minutes, and desserts in 3 minutes after being fired.

Objective One 30% of our total guests will be new customers in the RKR We will do extensive marketing throughout Cal Poly and the surrounding community to attract new guests Our team will focus heavily on bringing friends, family, and co-workers We will use our comment cards at the end of each shift to determine the percentage of new guests to return guests The result of increasing new customer count will be higher sales and potential for return customers

Objective Two Educate staff to be able to comfortably recommend at least 5 wines and 3 beers to guests The beverage manager will train the FOH staff using handouts and practice Each staff member will be responsible for passing a beverage competency exam before he/she is able to serve The result will be a more alcohol educated staff that can increase alchohol sales percentage on each check and in total

Objective Three Ensure timeliness by serving appetizers in 5 minutes, entrees in 15 minutes, and desserts in 3 minutes after being fired. We have set a benchmark and expect to meet it at any degree of business The line manager and expo will guarantee that the standard is met We will track this by using micros data The result will be higher guest satisfaction and likelihood to return

Marketing Cal Poly Community Cal Poly Community Flyers Flyers Posters Posters Word of Mouth Word of Mouth Marquee Marquee Family & Friends Family & Friends MySpace.com MySpace.com Phone Calls Phone Calls Word of Mouth Word of Mouth Surrounding Community Other universities and colleges Hospitals Country Clubs Downtown areas of surrounding cities

Merchandising Table Tents Table Tents Alcohol and Appetizers Alcohol and Appetizers Food and Alcohol Entrance Display Food and Alcohol Entrance Display Visual food and alcohol pairing Visual food and alcohol pairing Educated Staff Educated Staff Suggestive selling Suggestive selling Up selling Up selling

Forecast Forecast AveragesWednesdayThursdayFridaySaturdayTotal Date1/25/061/26/061/27/061/28/06 Guest Count Average Check $31.76$32.27$33.61$97.64 Daily Sales $ $ $ $

Our Forecast Initial Forecast DinnerTeamA Initial target WednesdayThursdayFridaySaturdayTotal Date1/25/061/26/061/27/071/28/06 Guest Count Percentage increase 26.2%30.9%36.4%N/A Average check $31.50$31.50$31.50$94.50 Daily Sales $ $1,732.50$1,732.50$5,197.50

Occurrences Affecting Volume Weather is a potential problem (Late January) Weather is a potential problem (Late January) First Week Doubts First Week Doubts No scheduled holidays or events to turn away business No scheduled holidays or events to turn away business

Other Day-Part Team Expectations We will always leave the restaurant in excellent condition for our fellow lunch crew We will always leave the restaurant in excellent condition for our fellow lunch crew Our staff will help set up for next day banquets, meetings, and other events to allow the lunch staff to focus on operation Our staff will help set up for next day banquets, meetings, and other events to allow the lunch staff to focus on operation We will communicate with the lunch “two” managers during each transition from lunch to dinner We will communicate with the lunch “two” managers during each transition from lunch to dinner

In Conclusion We will be managing the RKR during the first management week and will rely on all of your enthusiasm and teamwork to make opening week a success. We will be managing the RKR during the first management week and will rely on all of your enthusiasm and teamwork to make opening week a success. "Everything depends upon execution; having just a vision is no solution."