《商务文化与交流》（双语） 课程实验教学教案

实验项目一 ESL Inc. Project ESL Incorporated is a company that operates several private English as a Second Language schools in Shanghai, China. The President is thinking of expanding its operations to at least one other country as part of a growth strategy. The plan is to send staff from their Shanghai headquarters on rotating short-term assignments of about 6 months, and to train their local staff within the foreign country. They have identified several countries to consider and need a preliminary profile of these countries. Your team has been hired to help.

Each team will complete a profile of one country from the following: AustraliaGermanyIndiaIndonesia JapanKenya MexicoNigeriaPakistan PolandSingaporeUzbekistan RussiaNew ZealandCanadaHolland DenmarkBrazil EnglandUSAFranceSpain ItalyVietnam (First come first serve for country selections; other countries will be considered if a memo is submitted to the professor with a justification.)

This profile should be prepared on a “creative poster” of up to 2m x 2m (6ft x 6ft) and contain at least the following information: Type of government Economic system Education system Cost of living Cost of office space in largest city Population GDP per capita Main trading partners Inflation rate for past 3 years

Foreign exchange rate Official languages Literacy rate Dominant religions Labour force characteristics Attitudes toward women and racial minorities Labor cost Unemployment rates Infrastructure characteristics (telephone, energy, roads, airports, schools, etc.) Other factors about the country that might be important for decision making

1 ．实验类型 综合性实验。 2 ．实验目的 1 ．了解和掌握不同文化背景下的商务沟通方 式。 2 ．掌握和对方沟通的有效途径。 3 ．实验内容与要求 （ 1 ）具体见实验要求。

实验项目二 企业跨文化商务谈判 1 ．实验类型 综合性实验。 2 ．实验目的 1 ．了解和掌握影响谈判风格、谈判策略的不同文化因素。 2 ．掌握谈判者进行谈判的有效策略。 3 ．实验内容与要求 （ 1 ）按照谈判的步骤设计好谈判计划。 （ 2 ）整理具体的可能会遇见的问题。 （ 3 ）提出分析结论