By: Shalene Rhodes Aimee Suelzle Jeffrey Tuma

History 1958 – Bank of America launches the BankAmericard in Fresno, Calif., with an innovative “revolving credit” feature 1976 – BankAmericard changes its name to Visa – a simple, memorable name that is pronounced the same in every language 1986 – Visa becomes the first payment card system to offer multiple-currency clearing and settlement Visa goes public

Strengths Visa is available in more than 170 countries Strong print advertising campaigns Prepaid cards

Strengths cont… Distribution Channel –Banks, online, mail, local retailer Use it everywhere!Use it everywhere Ease of use –payWave Personal, Business, Commercial

Weaknesses Went from a private to a publically traded company on March 19, Control is now in the shareholders hands Ability to manipulate other retailers –Paid the largest settlement to date for seeking to enforce an illegal tying agreement Standards for issuing cards Misuse of funds Snail mail applications

Opportunities Work with celebrities and major moviescelebrities Catchy jingles and phrases Continued global expansion and partnerships Mobility through the internet and retail outlets

Opportunities cont… Other retailers offer personalized Visa cards

Threats MasterCard Discover American Express Credit Crunch Beijing Olympics- Visa is a proud sponsorVisa is a proud sponsor Paper currency and on time payers

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