ELC 200 DAY 8

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 2 Agenda Assignment #3 Due Assignment #4 will be assigned today Quiz #2 is on Feb 18 –Chapters 4-7 –Same format as before Syllabus Change –I will cover Chap 16 After Chap 7 instead of after chapter 12 –Allows students to begin work on eCommerce Initiative Framework Today is a Discussion on Hosting a Web Site

Chapter 6 Internet Service Providers— Hosting Your Web Site

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 4 OBJECTIVES How ISPs Work How to Choose an ISP How to Choose and Register Your Domain Name

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 5 Choosing where to host your web site Many large companies (Fortune 500) choose to house the own web servers –Require technical infrastructure –Requires in-house expertise Small to midsized companies chose to virtually host their web site with an ISP –Looking for Cost savings

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 6 Cost of Web Host Bandwidth –T1 (1.5 Mb) is $1-3,000 per month –T3 (45 Mb) is around $20,000 per month Hardware –Servers ~ $20K –Network hardware ~$40-100,000 Staff –Webmaster ~$60,000/year –Network Engineer ~$70,000/year –Help Desk $30,000/year Cost –$120,000 up front –~ $500,000 recurring yearly (T3) –~ $200,000 recurring yearly (T1)

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 7 Cost of ISP hosting VERIO iPowerWeb Speedfox WebSiteSource Co-Location

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 8 HOW ISPs WORK Web Site Infrastructure –Standby Electric Power –Redundant “Fault-Tolerant” Servers –Redundant Communications Lines –One or More Firewalls

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 9 TYPES OF SERVICE PROVIDERS Internet Service Provider Application Service Provider Wireless Application Service Provider Business Service Provider Wholesale Service Provider

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 10 TYPES OF WEB HOSTING SERVICES Dial-Up Access Developer’s Hosting Web Hosting Industrial Strength Hosting ValueWeb

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 11 HOW TO BECOME AN ISP Contract with a regional network providing with bandwidth Procure a leased communications line to one of the company’s routers Procure hardware and software to manage Internet communication Set up dial-in lines to connect users Maintain enough manpower to manage ISP traffic and deal with users

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 12 TRENDS TO LOWER CUSTOMER CHURN RATE Building a Brand Identity Providing Broadband Service Focusing More Attention on Business Users

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 13 HOW TO CHOOSE AN ISP Bandwidth Size –E.g. High-speed T1 and T3 lines Connection Availability and Performance –Normal: 5 – 10MB Virtual Hosting Aliases

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 14 How to Chose an ISP Source:

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 15 HOW TO CHOOSE AN ISP (cont.) Stability and Staying Power Local Access Customer Service and Technical Support Reliability Price

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 16 ISP Rating Sites _7-0.html?tag=tophttp://reviews.cnet.com/Web_hosting/ _7-0.html?tag=top

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 17 ISP NEEDS FOR ONLINE MARKETING Register Domain Name Capture and Forward Host the Web site Technical and Managerial Support On-the-Road Support

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 18 WHAT IS A DOMAIN NAME? Unique Internet address Domain Name System (DNS) translates between IP address and URL

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 19 REGISTRATION CONSIDERATIONS One or two close names Unique product domain name Ideal company domain name

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 20 CYBER COMMANDMENTS OF WEB SITE DOMAIN NAMES Determine whether proposed domain name infringes any trademarks Determine whether proposed domain name dilutes any famous marks Obtain federal trademark registration of proposed domain name Register proposed domain name with InterNIC Get permission before linking to other Web sites Watch for expanded top-level domain names and registries

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 21 PITFALLS FOR USING AN ISP Overcharging Domain Name Status Backup Contractual Language

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 22 FREQUENTLY ASKED QUESTIONS What is involved in registering a domain name in.com,.net or.org? How long does a registration last? Can it be renewed? Can one change registrars after registering a domain name?

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 23 Name Registration How-To Find a name –Harder than you think Allways start with InterNIC – – htmlhttp:// html Pick a registrar –I use Network Solutions Make sure you keep accounts up to date

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 24 Assignment #4 Think of the name of a company you may wish to start –Pick a un-used domain name for that company –Find a place to register that domain –Find place to Host your web site –Provide some reasoning why you picked that Web Hosting company Produce a Budget for Creating the website –Up front Costs (registration & setup) –Recurring Costs (yearly or monthly) –Provide an estimate of development costs Turn a well formatted Word Document with your choices, the reasoning behind those choice and a 3-Year Budget for creating your Website Due February 15 at the beginning of Class