HARD ROCK CAFE Strategy of experience economy New experience for the customer through the music Advantage through differentiation Each Cafe is unique, dynamique decor 90% of people recognise the brand

Strategy of new markets New locations in Europe, LatinoAmerica, Asia Hotels and restaurants with the same concept of new experience for the customers. Choose carefully the locations: big cities 70% of customers are tourists

Multi-domestic strategy

Merchandising shops 48% sells come from merchandising Each cafe sells its own products with specific logo Important decisions about layout design Most important part, what attracs customers Dynamique, unique, each year it changes