A cluey freelance copywriters presentation © Copyright Cluey Consulting 2007 - 2010.

Slides:

Advertisements

Similar presentations

Usability Prepared by: The NYS Forum for Information Resource Management IT Accessibility Committee.

Advertisements

A cluey freelance copywriters presentation © Copyright Cluey Consulting

+ Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time By: Maria Veloso Presented by Daniel Bright.

Communicative Writing Week 8 MMC120 Instructed by Hillarie Zimmermann MMC120 Instructed by Hillarie Zimmermann.

Communicative Writing Week 8 MMC120 Instructed by Hillarie Zimmermann MMC120 Instructed by Hillarie Zimmermann.

Hints and tips for good web content. The University’s web presence To clearly inform prospective students, their influencers, researchers, potential members.

Copyright Writing for the web A word to the wise web designer.

Internal information 1 EPi/Policy training UK September 12, 2008.

Writing Content for the Internet The Art & Science of Internet Communication.

Web Page Usability. Determine User Goals Brainstorm: Brainstorm: Why would users come to your page? Why would users come to your page? What level of information.

Basic Web Design UVICELL Week 5 Choosing a Domain Name, Hosting and Marketing Your Web Site Week 5 Choosing a Domain Name, Hosting and Marketing Your Web.

Writing for the Web. User Behavior Only 16% of people read web content word for word.

Skills: short document writing technique, tips Concepts: types of Internet writing This work is licensed under a Creative Commons Attribution-Noncommercial-Share.

Website: Best Practices. Sources: The World Wide Web Consortium the main international standards organization for the World Wide Web Research-Based Web.

SEO: BEYOND THE OBVIOUS NEW TIPS & BEST PRACTICES GATEHOUSE NEWS & INTERACTIVE DIVISION.

Overview Discusses the concepts of chunking and distilling for online content Examines how headlines, subheads and summaries can be effectively written.

An Introduction to Content Management. By the end of the session you will be able to... Explain what a content management system is Apply the principles.

Writing for the Web Paul Lalonde Content Manager MarketingWise

© 2012 Adobe Systems Incorporated. All Rights Reserved. Copyright 2012 Adobe Systems Incorporated. All rights reserved. ® WRITING FOR THE WEB.

Writing for the Web Phillip Gravely Director of Web & Editorial Strategy University of Richmond.

V How to write for the web Russell Warfield, Sustainability Communications Coordinator Friday 29 November.

Chapter 12: The Internet The ultimate direct. Internet Facts U.S. firms spend $14.7 billion on Internet advertising in 2005 By 2010, they are expected.

Website Publishing Guidelines How to write website content to optimise traffic.

Developing Content and Layout Lesson 6. Creating Web Site Content Online users scan a page, read key words of text, and check out graphics Reading from.

Promotion & Cataloguing AGCJ 407 Web Authoring in Agricultural Communications.

Copyright © 2002 by Pearson Education, Inc., publishing as Longman publishers. All rights reserved. Chapter 8 Designing Pages and Screens Professional.

CREATING AND SHAPING Web Page Design Chapter 2. Text Matters  Even though when thinking about building Web pages people think of design first, the heart.

What is YouTube? - Why YouTube? - 8 Tips for Optimizing YouTube for SEO - How to Post to YouTube - Anatomy of a YouTube Upload Page - Video Content.

Writing for the Web A short tutorial David Rashty, Isaac Waisberg.

Writing Tips for the Web. Tips for Writing for the Web Write for your audience, not your department. Folks come to your pages to find information. Give.

“ ”ing Facts Pinterest is the 3rd most popular social networking site in the world Over 4 million unique visitors daily Since May 2011, the number of.

Writing for the Web Megan McDermott Web Redesign Bootcamp November 19, 2010.

Effective Web Writing April Overview - Why Content Matters - Reading Online vs Print - Best Practices with Web Writing - Content Plan/Schedule.

6-1 © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any.

Writing and Editing Online.  Discusses the concepts of chunking and distilling for online content  Examines how headlines, subheads and summaries can.

Search & Searchability. Presentation from David Hawking – CSIRO Ineffectual corporate search tools can be the biggest drag on employee productivity. Knowledge.

SEO Releases 101 Image ©

Web Design and Digital Literacy. Initial impressions: Is this a good website? Why/why not? (One reason)

Ian Reeves. Which readers most likely read to end of story?  Online, tabloid or broadsheet?

Skimming E.g. What was the neighbor’s advice? Brief over view of a text When you have to read a lot of materials in a short amount of time When you’re.

Blogging Webinar LEARN THE BENEFITS OF BLOGGING & HOW TO GET STARTED!

Notes: Animation (yes or no): Text/Audio Narration: Title: Scene Graphics (yes or no) : Audio (yes or no): Slide number: Skill or Concept:

Trash and Treasure How to find Treasure ????? Question Skim & Scan Take Treasure Notes.

Online Journalism – Multimedia Package Writing Professor Neil Foote, University of North Texas.

STANFORD UNIVERSITY INFORMATION TECHNOLOGY SERVICES A Book Review of Letting Go of the Words by Janice (Ginny Reddish) DDD Self –Directed Time January.

OPTIMIZING LIBGUIDE CONTENT MARKETING YOURSELF AND YOUR WORK ONLINE (WITH OR WITHOUT LIBGUIDES) By Alexis Carlson, MLIS Library & Information Science Indian.

Online Copywriting eMarketing: The Essential Guide to Online Marketing

1 CSE 403 Web Patterns and Design These lecture slides are copyright (C) Marty Stepp, 2007, with significant content taken from slides written by Valentin.

Web coordinator workshop. Introduction Meet and greet –Who are you and what was the last website you visited? Comms team – here for support + our role.

SEARCH ENGINE OPTIMIZATION, SECURITY, MAINTENANCE.

WELCOME! Communication Camp NDSU Agriculture Communication WiFi Connect to NDSU Limited Open browser Enter Full name Password is 7n7K4X6g.

Think Digital, Think Ally Digital Media 1of19 SEO Press Release Strategy 2015.

Selecting and Using Information in Projects. Research Steps Choose your topic List what you already know Keywords Select your sources Research Questions.

13 Trends That Will Drive SEO in 2016 Presented By, Chennaiseocompany

Writing for the Web. Fly-By Readers Know Your Audience  Who are you writing for?  What are their needs?  What do you want them to experience?

Design a Web page To design a web page based on research and experience/shared knowledge of effective & well regarded sites Evaluate: What makes a Good/Bad.

Web section best practice checklist for departments

Digital Writing Types of web copy.

PJ SEO Specialists WordPress Web Development and SEO.

Corporate Web Development Training:

Writing for the Web 5 key questions.

WRITING FOR THE WEB ® Copyright 2012 Adobe Systems Incorporated. All rights reserved.

Writing for online/mobile

ICT Communications Lesson 4: Creating Content for the Web

Usable Content.

Website production.

Chapter 2 Web Site Design Principles

Blog SEO Tips: How to Write SEO Friendly Blog Posts

Best Helpful SEO Tips For Good Content Writing 2019 Presented By:- Abhinav Shashtri.

Improve SEO Of Your Website By This 5 Ways When you search about how to make your SEO right, then you can find millions of results about this all. If.

Presentation transcript:

a cluey freelance copywriters presentation © Copyright Cluey Consulting

THE WEBSITE MEDIUM

the website medium  Guess what ever viewer of your website is thinking?  WHAT’S IN IT FOR ME!  What has that got to do with copywriting for your website?  EVERYTHING!

the website medium  Users have more choice and access to more information than they can possibly digest.  You have 5 – 10 seconds to capture a viewer entering your website.  If your site does not engage the viewer and communicate well, they click away … forever.

the website medium  Copywriting for websites is unlike writing for other mediums.  Websites don’t get read end-to-end or necessarily in sequence.  Site owners don’t determine at what point viewers enter and exit their site.  What about the audience?

WEBSITE AUDIENCES

website audiences  The two biggest influences on user behaviour?  TIME  EFFORT  Most are time poor … the want an answer and they want it now. © Copyright Cluey Consulting 2008

website audiences  Screens take 20-25% longer to read from. They aren’t approached in the same way as printed media.  Like newspapers, not much gets read beyond the second paragraph.  Most users:  scan the screen for keywords and read pockets of content. So keywords are important for your audience as well as for search engines.  avoid moving the screen to view additional content. Scrolling is a disincentive so word count is important.  How do we approach copywriting for websites then?

WEB COPY SECRETS

web copy secrets Inverted triangle  Use journalistic style  Get key points across high on the page  Add detail later

web copy secrets Short form text  Write ‘punchy’ copy with few filler words  Short sentences work best

web copy secrets Chunking  Acres of text is a real turn-off  Break down copy into more easily managed chunks

web copy secrets Headings  Titles give readers an idea of what the paragraph contains  Good copywriting gives the reader an overview just by the headlines

web copy secrets Bullets  Make your points clearly with bullets  4 or 5 at once is plenty

web copy secrets Links  Viewers won’t browse your website in a given order  Cross-reference throughout and add links

Want hot copy? Get noticed, win business and make sales Need a top ranking SEO copywriter... or a web copy expert?

© Copyright Cluey Consulting