Interactive Advertising Hallie Fagan Computer Literacy Spring 2006

Computer Advertising: Two Ways The use of multimedia in advertising and promoting products The utilization of the Internet

Multimedia Interaction is one of the major advantages of multimedia. Different applications of multimedia are used everywhere from a desktop presentation in a small travel agency to amazing multimedia exhibitions on computer shows. Many applications do not require sophisticated computer literacy.

Multimedia Animation, computer graphics, sound, and video make computer presentations attracting to all people. Demo floppies and CD-ROMs are often used to promote different types of products and services.

Multimedia In most cases potential customer does not just observe the action like it works with TV commercials. He or she gets a respond from the computer, has a choice what to look for, when to start and to finish. It’s new, it’s interesting, it’s attractive, and therefore such advertising works.

Advantages of Multimedia Interaction is one of the major advantages of multimedia Considerably low cost Demo CDs and floppies are inexpensive More and more companies are using demo CDs as their free catalogs that they ship to their customers These catalogs are user friendly and easy to use, so it takes only a few minutes to find what you’re looking for

Internet Advertising World Wide Web reaches millions of people Advertising on the web used to be difficult because of the people who used the Internet. Most were anti-business people who cared about computers and the Internet that could not be bought, sold, or "infected" by different types of advertising.

Advertising on Web The Internet has become the fastest growing advertising medium Millions of different audiences to reach on Websites Number of advertiser sites on the Internet World Wide Web is fifty times greater than it was two years ago.

Who advertises on Net? All the companies that can see the necessity in advertising and promoting their products It’s hard to find one company that doesn’t have a website or online ad

Who are their audiences? ANYONE who.. Has access to the Internet There is basically no limit in the age, race, education, or income

Internet Advertising is separated into two categories Company owned Web sites Use of popular Web sites

Which is Best? To have both is BEST If one company doesn’t have a web ad or page, they are behind every other company

Common Web Ads Banner ads on popular Web sites. Electronic magazines and publications

Online Mags We can read many magazines on the net free of charge. We can read many magazines on the net free of charge. There is no reason to subscribe for them There is no reason to subscribe for them Only way for the magazines to survive is to sell space on their Web sites for advertising. Only way for the magazines to survive is to sell space on their Web sites for advertising. 60% of mags are ADVERTISING 60% of mags are ADVERTISING

Online Catalogs & Classifieds Have become very attractive for many businesses that are doing retail sales. Have become very attractive for many businesses that are doing retail sales. Classified Ads are very attractive: everyday one can get a fresh information about what’s on sale and where to buy it. Classified Ads are very attractive: everyday one can get a fresh information about what’s on sale and where to buy it.

Advantages of Online Advertising INTERACTION INTERACTION Games Games Free Offers Free Offers Clicks Clicks

Costs of Online Ads VERY EXPENSIVE VERY EXPENSIVE Why? Why? HUGE Audience HUGE Audience Interactive Aspect Interactive Aspect There 24 hours a day, 365 days a year There 24 hours a day, 365 days a year Feedback Feedback

Things to Consider… 1. How much is it going to cost ? 2. Where should the company products be advertised and promoted ? 3. How cost effective would it be ? 4. How can we make sure that the advertising works?

Negatives of Online Advertising Annoying Promotions Annoying Promotions Constant Pop-Ups Constant Pop-Ups Junk Junk

Information Most of the info used for this presentation is from: Most of the info used for this presentation is from: Illinois Institute of Technology Illinois Institute of Technology Illinois Institute of Technology Illinois Institute of Technology Department of Computer Science and Applied Mathematics Department of Computer Science and Applied Mathematics Department of Computer Science and Applied Mathematics Department of Computer Science and Applied Mathematics COMPUTERS AND ADVERTISING COMPUTERS AND ADVERTISING

Future Of Online Advertising Computers will be cheaper Computers will be cheaper Access to the Internet is freely available Access to the Internet is freely available Modern technology makes the Internet fast, interactive, and attractive. Modern technology makes the Internet fast, interactive, and attractive. People will interact with advertising where they used to watch it. People will interact with advertising where they used to watch it. Advertising will not disappear. It will change its forms, it will be more and more interactive. Advertising will not disappear. It will change its forms, it will be more and more interactive.