Understanding the Dominant Culture: Euro-Americans Understanding Euro-Americans and how they differ from other cultures How they view the world What they value the most How they relate to others How cultural differences affect your company & your job and corporate acculturation approaches

Stereotypes and Realities 1. Whites are Homogeneous: They’re Not Ethnic 2. Whites Are More Racist than Other Groups 3. Whites Are Rarely Victims of Ethnic Slurs or Hate Crimes 4. Whites are Privileged, so Things Come Easy to Them

Euro=American Culture: How Is It Different? General Perceptions: Basic worldview: I control Relationship priorities: me-first Social fabric – loose ties Masculinity: Moderately masculine Equality/Status: democratic Risk Orientation: step-by-step time Space: moderate, arm’s length Communication: direct Economic: post-industrial, interdependent worldview

Traditional Euro-American Worldview 1. Conquering nature 2. Making progress & welcoming change 3. Using a rational, linear, cause- effect approach

Traditional Euro-American Worldview 4. Getting the facts & putting them to work 5. Measuring things 6. Thinking in either-or terms 7. Using time to change the future

Euro-American Values: How Do They Differ? 1. Becoming an Individual 2. Making Their Own Decisions 3. Valuing Achievement

Euro-American Values: How Do They Differ? 4. Working Hard and Playing Hard 5. Achieving Material Success 6. Staying Young

The Euro-American Way of Relating: How Does It Differ? 1. Making Many Casual Friends 2. Preferring Arm’s-Length Space 3. Fitting into Specialized Roles

The Euro-American Way of Relating: How Does It Differ? 4. Seeing People as Basically Equal 5. Cooperating and Playing Fair 6. Communicating Informally and Directly

American Corporate Cultures Weak & Strong Cultures Weak Cultures Strong Cultures Undermined Cultures of the New Millennium Euro-American Management- Minority Viewpoint Greed & Self-Interest at the Top Fear & Distrust at the Bottom Virtual Corporation

Corporate Cultural Integration Acculturation Assimilation Separation Deculturation Multiculturalism

Corporate Cultural Integration Acculturation Factors Tolerance for ambiguity Degree to which cultural diversity is valued Demand for conformity Cultural fit Targeted acculturation