Social Networking Sites: Bonding or Bridging Social Groups? Gustavo S. Mesch (University of Haifa) Zvia Elgali (Bar Ilan University)

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Social Networking Sites: Bonding or Bridging Social Groups? Gustavo S. Mesch (University of Haifa) Zvia Elgali (Bar Ilan University)

האם "רשתות חברתיות" משנות את העולם החברתי של המשתמשים בהן? פרופ' גוסטבו מש אוניברסיטת חיפה צביה אלגלי אוניברסיטת בר-אילן

רשתות חברתיות הצגה גרפית

In 2007 have set a profile in a SNS (percent of the Internet user adult pop.) U.K.22 % Italy22% France17% Germany12% Japan32% U.S.34% (Youth, Pew=55%) Israel39% (source, TIM, in %) Canada53% (When not indicated, source Ofcom, UK 2008)

Multiplex environment of Online Social Networks Trend from segregation to diversification and back? Tie StrengthType of social capital WeakStrongBondingBridging Compuserve Prodigy Online -> ftf???? Online ftf++++ NewsgroupOnline->ftf+--+ Forums, chat rooms Online->ftf+--+ MOOD’s, virtual worlds Online->ftf+--+ IM/ICQFtf->online-++- SNSFtf->online???+ ?

סוגים של רשתות חבריות *רשתות כלליות: לזהות את הרשת חברתית האישית *רשתות ספציפיות: פונות לקהל יעד מסוים *רשתות מדיה: שיתוף תמונות או סרטונים *רשתות קישוריות: שיתוף קישוריות ומצגות *רשתות של בלוגרים: כתיבת בלוג וקישור לבלוגים אחרים *רשתות של מוזיקה: יצירה ושיתוף מוזיקה עם אחרים.

Social Networking sites (in their own words) Bonding: Use facebook to keep up with friends and family, Reconnect with old classmates.(Facebook). “find the people you know from your company and business” (Linked in ) “Find, connect, stay in touch” (Friendster) The marker café; “networking, business, pleasure” (The Marker Café, Israel). “Getting to know friends differently”. (Merushatim, Hebrew site) Bridging “Find old friends and meet new friends as you network…” (MySpace) Maintain existing relationships with pictures and messages, and establish new ones by reaching out to people you've never met before (Orkut). “Find old friends and make new friends (Pasado/Wasabi)”

מאפייני המדגם

התפלגות השימושים החברתיים ברשת

התפלגות סוגי שימושים ברשתות חברתיות לפי מגדר

התפלגות סוגי שימוש ברשתות חברתיות לפי לאום

האם יש סוג אחד של משתמש ברשתות חברתיות?

סיבות להפסקת השימוש ברשתות חברתיות

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