11 11 Danny Huynh 12 th Grade Sport and Medical Sciences Academy Hartford, CT 17 years old

2 Business Profile 3 rd Party Professional Pharmacy Delivery Service: – I selected this business because receiving prescription medications for active seniors can often be difficult. Type of Business: – Service Pharmacies- Provide them with hassle-free delivery, and gather new accounts Active Seniors- Provide them with a convenient means of receiving their prescriptions Legal Structure: – Limited Liability Corporation – I will be fully responsible and will be able to control all aspects of my business and have all the protections of a corporation.

3 Product/Service Description Unique Features: – Outsourced Delivery Service specializing in handling pharmaceuticals – Get rid of the inefficient delivery portion of their Pharmacy business – Professional Delivery Service attracts new customers Qualifications: – Will be HIPAA (Health Insurance Portability and Accountability Act) Certified by the end of November 2009 – Completed 3 UConn Medicine-Based Programs – Strong Commitment to Excellence (Top 3 in Graduating Class) – Licensed to Drive (Clean Record)

4 Market Analysis DescriptionAmount Population in Hartford125, % Active Seniors15,000 Average of 10 prescriptions/month150,000/month 10 pharmacies in Hartford15,000 prescriptions/pharmacy 10% of prescriptions need delivery1,500 Estimate 250 prescriptions may already be delivered (conservative) 1,250 prescriptions/month un-served and needing delivery Surveyed Pharmacies – Only 1 out of 10 pharmacies delivered – Average pharmacy has less than 100 deliveries total – Some only deliver to previously existing customers and do not charge

5 Consumer Profile By Location: –The Hartford Area By Population: –Active Seniors that attend Senior Centers/Gatherings and are unable or unwilling to pick up the prescriptions themselves By Personality/Behavior: –A pharmacy that wants to have an added service to further satisfy their customers

6 Competition Competitive Advantage – Outsourced Delivery Service specializing in handling pharmaceuticals – Pharmacies get rid of inefficient delivery portion of their business – Professional Delivery Service attracts new customers CompetitorPriceQualityGreatest Strength Greatest Weakness CVS Online Pharmacy Mailing Service $ Fair Have Free Standard Delivery Through mail Up to 2 weeks later No same-day delivery Walgreens Employee Delivery Service Free Good Maintain pre- existing customers Only for inactive seniors Don’t promote Costly to the company Friends and Families Free Good Way of receiving medication Inconvenient No family around

7 Marketing Mix Price: – More affordable to the pharmacies than the alternative Place: – Hartford, CT Product: – Professional efficient pharmaceutical delivery service Promotion: – Pamphlets and business cards at local pharmacies and senior centers/gatherings

8 Marketing Plan PhaseMethodDescriptionCost AwarenessSelf-Promotion Business Cards Pamphlets Website Placed at local pharmacies and senior centers/gatherings $8.00/ hr. $10.00/500 $1.00/month Free PurchasePersonal meeting with Pharmacies FREE to the customer Convincing a Pharmacy of the savings, increase in customer accounts in a safe/secure manner $8.00/ hr. RetentionMonthly Prescriptions Professional Hassle-free service Active seniors will need monthly refills Excellent professional customer service Free

9 Cost of Materials/ Direct Labor Definition of One Unit One Senior Center Delivery Cost of Sales Per Unit Direct Labor (Labor Cost per Hour) Time (in hours) to make 1 Unit Direct Labor Cost Per Unit $ hrs. for travel, pickup, delivery to 4 centers = or 22.5 min/center $ 5.63 Total Direct Labor Per Unit$ 5.63 Material DescriptionCost/Total QuantityCost Per Unit ($) Recycled Printing Paper and Labels $ 37.99/5000 Sheets$ 0.01 HP Black Printing Cartridge$ /3 Cartridges$ 0.01 Total Material Cost Per Unit$ 0.02 Variable Costs Per Unit (gas)$ 1.00 Cost of Sales Per Unit$ 6.65

10 Economics of 1 Unit Definition of One UnitOne Senior Center Delivery Selling Price per Unit $ Direct Labor Per Unit$ 5.63 Materials Per Unit $ 0.02 Total COGS Per Unit$ 5.65 Variable Costs Per Unit (gas) $ 1.00 Total Cost of Sales$ 6.65 Gross Profit Per Unit$ 23.35

11 Time Management Plan Business Schedule for a Typical Week Entrepreneurship12 Hrs. School Hours50 Hrs. Sleep56 Hrs. Free-Time Hours50 Hrs.

12 Average Monthly Fixed Costs Type of Fixed CostMonthly Cost Entrepreneurial Stipend$ Rent/Utilities (internet, cell phone) $ Advertising (web, brochures, business cards, self promotion) $ Insurance ($1M liability, car $130, LLC yearly fee)$ Depreciation (used car, computer, printer)$ Car Expenses/Maintenance$ Total Monthly Fixed Costs$

13 Monthly Sales Projections MonthUnits Sold January96 February96 March96 April96 May96 June96 July96 August96 September96 October96 November96 December96 Sales Assumption − Size of Market: 1,250 prescriptions − Full Capacity: (Hartford, CT) – Part-time 96 deliveries – Full-time 240 deliveries – Seasonality: NONE Monthly Break- Even Units 15 Deliveries

14 Projected Yearly Income Statement Selling Price Per Unit$ # of Units Sold 1,152 Total Sales$ 34, Total COGS$ 6, Other Variable Costs$ 1, Total Variable Costs$ 7, Gross Profit$ 26, USAIIRD$ 5, Other Costs/Unforeseen$ 1, Total Fixed Costs$ 6, Profit before Taxes$ 20, Less Estimated 5, % Donation to DCF$ 1, Net Profit$ 14,446.09

15 Start-up Investment Entrepreneurial hours needed for start-up Wage I pay myself Total start-up time investment 80$ 8.00$ ItemWhere I will buy this?Cost of Item Laptop w/ PrinterSchool (SMSA)FREE HIPAA CertificationGoodwin College$ Paperwork for LLCSecretary of State$ Nissan PathfinderAlready Owned$ 0.00 Multi-Colored BinsGlobal Industrial$ White Lab-Coathappychefuniforms.com $ Cash Reserve$ 1, Estimated Total Start-up Investment$ 2,790.44

16 Return on Investment/ Return on Sales Return on Sales Return on Investment (ROS) 41% For every $1 dollar of sales, my business earned : $ 0.41 (ROI) 517% For every $1 dollar invested, my business earned : $ 5.17

17 Financing Strategy for Total Start-up Investment SourceAmountDebtEquityGift Personal Savings (Previous Job) $ 1, X Relatives/Friends $ X Investor N/A Grant $ X Total: $2,795.00

18 Social Responsibility Plan My business will donate 7% of my annual net profit to the Department of Children and Families. Consumers will be aware of this by a label on all medications that are delivered. It will also be stated on my brochures and website.

19 Business and Educational Goals Business  To become operational within a month of getting my HIPAA Certification  To hire two employees within the first 3 years Educational  To graduate high school as Valedictorian and attend an Ivy League College  To receive my Doctorate of Pharmacy Degree from an Ivy League College within 6 years

20 Providing Pharm-Assist to Pharmacies Thank you for your consideration of: Please don’t hesitate to visit my website at: