Cihlárová Renáta, Slovakia INNOVATIONS THROUGH TOURIST ACTIVITIES IN FIELD OF ECO- DESIGN

Basic information  Established in 2009  5 employees / proprietor and manager Ing. Dušan Daniš, PhD./  8 partners /suppliers/  Company object: Gardening, landscaping  Company approaches based on ecological principles /employees graduated in the field of ecology/

COMPANY PRODUCTS  Gardens and parks o Design o Maintenance o realisations  Parks and orchards revitalisations  Dendro-ecology research

OUTPUTS Design of private gardenDesign of touristic area Revitalisation of historical parkDesign of public space

Market and competition situation  many companies which are focused on gardening, the market is overloaded  main actors in the market are bigger and well-known companies but usually on regional level  The difference is that this company produces ecological based outputs  Innovation strategy is based on new products as using eco-designing in tourism development

Innovation case  New products - Innovation in rural tourism development - designing itinerars, tourism centers and attractions in the meaning of eco-design. Use origin approach of eco- designing, taking inspirations in traditional regional elements, highlight specifics of regions  Based on the objectives of European landscape convention /Florence, 2000, Slovakia 2005/ Pros of the innovation:  + ecological + aesthetical function  + economical function = cooperation with farmers, stakeholders = incoming flow, development of rural areas – bring back the life to the remoted ares with scattered settlements.

INSPIRATIONS