J Curtis, S Lewis, A Loorbach, J MacMunn BookMe.ie

Introduction Organisation Market Analysis Marketing Finances Management Implementation

Introduction BookMe.ie Online book ordering system Forms a direct link between  Schools  Parents  Publishers

Benefits for parents Saves time Option to sell the books Requisition form for government grant Ensures correct books Allow last-minute changes

Benefits for schools Easy communication Guarantees correct books on time Easy last-minute changes

Responsibilities Adam Loorbach Project leader Executive Summary Introduction John Curtis Marketing Marketing Plan Market Analysis Simon Lewis Finances Administration (Editing Plan etc) Financial Plan Joseph McMunn Operations Management Plan Implementation Plan

Workflow 1. Meeting: assign responsibilities 2. Write individual sections 3. Meeting: first review of sections 4. Revise sections 5. Meeting: second review of sections 6. Revise + add sections together 7. Meeting: third review for consistency 8. Revise to produce final version

Target Market Mothers of children (primary market) Parents Students

Market Penetration Advertising at key times of the year  Approach to beginning of school year Advertising at suitable locations  At schools  Parental magazines  Radio / TV Liaising with schools

Company Image Easy to use Non intimidating Friendly, colorful, childish i.e. Skype

Sample Ad

Financial Plan Income  Book Sales  Service Fee Expenditure  Advertising  Employment  Rent  Professional Fees  Inventory

ROI 20% students using BookMe.ie (200,000) 3 year lifecycle of books 10,000,000 turnover in 3 years 50,000e investment and owning 50% of BookMe.ie

Management Plan

Philosophy Personnel Policies Training

Cost/Inventory Control Contract employees School Buildings Bulk Purchasing

Implementation Database/Server backup ISBN International Standard Book Number Second hand book option

Distribution Plan 2 Week Delivery Period Books collected