Xiaodan Dong April 3 rd, 2008 in China. Search Engine Market Share in China Baidu Retrieved from:

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Presentation transcript:

Xiaodan Dong April 3 rd, 2008 in China

Search Engine Market Share in China Baidu Retrieved from:

Company Overview World’s largest search engine Organizes the world’s information Makes information universally accessible Easy-to-use free service Focus on the user 50% market share in the US

Google’s Problems in China No office or server in China Focused on elite white-collars Inability to fully understand Chinese people China’s censorship laws Struggled to compete with local companies

Google’s Response Signed a license to become a Chinese internet service Introduced a dual-search engine strategy -Self-censored search engine: google.cn -Unfiltered but partially blocked: google.com Used disclaimers for blocked sites

Recommended Solutions Stronger technical support to information in Chinese More focus on normal people More localization Advertising campaigns & promotion

Conclusion Google’s localization Political and cultural environment Technical support Marketing strategy

Reference Course Packet: Readings and Cases MKT 8720 International Marketing Winter 2008 Shaoming Zou

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