Design Thinking in Practice Cheryl Kieliszewski, PhD Art & Science of Service June 2011

Design “Design is characterized as a decision-oriented disciplined inquiry…” (Banathy, 1996, p9) (Zeisel, J.,1981)

Who Designs “…to organize our own design behavior to achieve the ends we want, it is helpful to see design as a loose ordering of three main activities: imaging, presenting and testing.” (Zeisel, 1981, p 17) “Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.” (Simon, 1969, p55)

Design Thinking “Design thinking is all about exploring different possibilities…” (Brown, 2009) “I now use it [design thinking] as a way of describing a set of principles that can be applied by diverse people to a wide range of problems.”

Boundaries of Design Inquiry

Design in Practice Survey Ethnography Document Analysis Persona Usability Testing Story/Scenario Stakeholder Blueprinting Use Case Sequence Diagrams Model-based Integration Data Modeling Front stage emphasis Back stage emphasis Glushko, R.J. (2009). Iteration Prototyping Human-centric emphasis Technology-centric emphasis

Design in Practice Survey Ethnography Document Analysis Persona Usability/Experience Testing Story Telling Scenario Stakeholder Blueprinting Use Case Sequence Diagrams Model-based Integration Data Modeling Human-centric emphasis Technology-centric emphasis Business Process and Architecture Story Boarding Prototyping Iteration

Design Thinking in Practice Turning the arrow around Transcend & Create The Existing System Design the Now Attainable Version of the Idea The Ideal System NO! (Banathy, B.H. (1996). Designing social systems in a changing world. New York: Plenum, p.199)

Thank you