DaimlerChrysler Kristin Belanger

Company Overview Why DaimlerChrysler? To create vehicles and market them around the globe Sold in over 200 countries Globally

Company Overview Cont. Range of vehicles  Sports cars, passenger vehicles, commercial trucks Brands include:  Jeep, Dodge, Mercedes-Benz, Setra, Western Star Created by two companies merged  Daimler-Benz AG  Chrysler Corporation Major Competitors  American Honda Corporation  Toyota Motor Corporation  GMC  Ford Motor Company

E-Marketing Goal & Strategy Want to accomplish the four pillars  Global Presence  Strong Brands  Broad Product Range  Technology Leadership This both the goal and strategy of the company

Global Presence Research and Development Targeting corners of the world  F-Cell in Berlin Focus on global issues Over 2,000 patents were registered in this year alone

Strong Brand More than 10 different brands Each brand targets a different audience Factors  Safety  Cutting edge technology  Affordability  Durability Research and development teams  Supervisor; Term

Broad Product Range Specialization in numerous products Company expansion For all types of weather and locations  SUV vs. Luxury car in Boston, MA More to offer to customers

Technology Leadership Advancing internet technology Connection with all brands on core webpage  Customize vehicle  Get a quote  New products and services available  Request catalog both online, mail

Primary Stakeholders Investors  Potential Investors Customers  Potential Customers Potential Employees

Value Bubble Attracting  Attractive easy to navigate webpage  Allows customer and investors to view financial information  Press releases Not many people know that DaimlerChrysler is the core owner of the brands (Jeep, Mercedes- Benz, Dodge, etc.) Potential Employees

Engaging Attractive website  Hemi Easy to navigate All links work Stock information Updated information Troops

Retaining Easy to navigate Allows customers to have updated information about company Every press release is online Customer Satisfaction  , fax, phone, mail

Learning Track  Questions  Comments  Concerns/Suggestions FAQ  Certain subjects  Certain Brands

Relating Company analyses the information from online/offline communication Reach out to more potential customers and existing customers Need to get people to keep going back to the webpage more frequently

Summary Strong company that will succeed  Strong brands  Strong research and development team More advertising online for just DaimlerChrysler Customer Relationship Questions/Comments??