RADIO FORTH RAJAR Q2 2014

RADIO FORTH 3 Source: RAJAR 2014 Q2 based on the Forth 1 TSA Radio Forth (Trading as Bauer Edinburgh) is the combined figures of Forth 1 and 2 *some stations do not cover the whole of the TSA ■ Radio Forth reaches 361,000 listeners every week and delivers a market share of 18.1% ■ Forth One now reaches 332,000 listeners each week and 3 million total hours ■ Forth 2 now delivers 68,000 listeners each week and 569,000 hours ■ Forth One is market leader across all radio with a market share of 15.2% ■ Forth One delivers 141,000 more listeners than *Heart Scotland in the Forth TSA ■ Forth One delivers 158,000 more listeners than *Capital Scotland in the Forth One TSA. ■ With 229,000 listeners, Boogie In The Morning dominates the airwaves at Breakfast in Edinburgh and the east. ■ Boogie In The Morning has 126,000 more listeners & 674,000 more hours than *Heart Scotland, its closest commercial competitor in the Forth One TSA. ■ Boogie In The Morning leads Breakfast listening across Edinburgh, The Lothians & Fife with a market share of 21.6%

THE TRANSMISSION AREA N.B. Radio Forth is made up of Forth 1 and Forth 2

FORTH ONE WEEKDAY SCHEDULE ■Boogie In The Morning6am-10am ■Mid Morning10am-2pm ■Old School Anthems2pm-3pm ■Dave Connor at Drivetime3pm-7pm ■IN:Demand 7pm-10pm ■Late Night 10pm-1am 5

COMPETITORS 6 WEEKLY REACH Source: RAJAR 2014 Q2 based on the Forth 1 TSA Radio Forth (Trading as Bauer Edinburgh) is the combined figures of Forth 1 and 2 *some stations do not cover the whole of the TSA

RADIO FORTH 361,000 WEEKLY LISTENERS 7 WEEKLY REACH RADIO FORTH REACHES… 195,000 ABC1 LISTENERS 166,000 C2DE LISTENERS 308,000 MAIN SHOPPERS Source: RAJAR 2014 Q2 based on the Forth 1 TSA

FORTH ONE 332,000 WEEKLY LISTENERS 8 WEEKLY REACH FORTH ONE REACHES… 188,000 ABC1 LISTENERS 144,000 C2DE LISTENERS 281,000 MAIN SHOPPERS Source: RAJAR 2014 Q2 based on the Forth One TSA

FORTH 2 68,000 WEEKLY LISTENERS 9 WEEKLY REACH FORTH ONE REACHES… 30,000 ABC1 LISTENERS 38,000 C2DE LISTENERS 57,000 MAIN SHOPPERS Source: RAJAR 2014 Q2 based on the Forth One TSA

COMMERCIAL MARKET SHARE FORTH ONE TSA MARKET SHARE ALL COMMERCIAL RADIO LISTENING 10 Source: RAJAR 2014 Q2 based on the Forth 1 TSA Radio Forth (Trading as Bauer Edinburgh) is the combined figures of Forth 1 and 2 *some stations don not cover the whole of the TSA